What are the responsibilities and job description for the MEDIA EXECUTIVE, DIGITAL MEDIA & TELEVISION ADVERTISING- KSNB position at Gray Television?
About Gray Media :
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About KSNB :
Gray Media is a leader in the media and advertising industry, helping brands connect with audiences through innovative digital and television advertising solutions. We provide a full suite of advertising services, ranging from creative content development to targeted digital campaigns, empowering our clients to reach their marketing goals.
Job Summary / Description :
The Media Executive is a sales role responsible for identifying, qualifying and acquiring new prospects and connecting them with our innovative marketing solutions to help them grow their business. This is a role focused on acquiring high-quality clients with significant short and long-term revenue potential.
Client Relationship Management : Serve as the primary point of contact for assigned clients, build strong relationships and understand their marketing goals, strategies and advertising needs.
Sales and Revenue Growth : Research and identify new revenue opportunities within existing accounts and warm and cold sales leads. Proactively pitch our advertising products, packages and platforms to drive revenue growth. Manage an active pipeline of potential revenue to meet new business and budget goals.
Proposal Development and Presentation : Develop compelling and creative sales presentations based on thorough client needs analysis. Effectively and persuasively communicate marketing solutions to existing and prospective advertisers.
Campaign Execution : Collaborate with clients and internal teams to ensure timely delivery of all campaign components and accurate reporting and invoicing.
Performance Analysis and Optimization : Monitor, analyze and report on campaign performance metrics. Provide actionable insights and recommendations to optimize campaign outcomes.
Industry Awareness : Stay updated on industry trends, digital media innovations, and competitive landscape. Bring new ideas and best practices to client strategies to build productive and long-lasting relationships.
Qualifications / Requirements :
- Experience in B2C or B2B outside consultative sales
- Proven track record of successful account management and revenue growth
- Excellent verbal and written communication skills
- Effective prospecting and revenue pipeline building skills
- Ability to think critically and creatively to design solutions for unique marketing needs and business challenges
- Strong organization skills to manage multiple clients and projects simultaneously
- Confidence selling to and building relationships with business executives including Owners, Chief Executive Officers, Chief Marketing Officers, and Marketing VP's and Managers
If you feel you're qualified and want to work with a great group of people go to https : / / gray.tv / careers#currentopenings, you may type in the job title, station call letters, or click on "apply now" , upload your resume, cover letter, and references
Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal )
KSNB-TV / Gray Media is a drug-free company
Additional Info :
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.
