What are the responsibilities and job description for the Media Planner position at Grayscale Investments?
Grayscale is a crypto-focused asset manager. We have over a decade of operational experience managing crypto funds and pioneered the model of offering exposure to cryptocurrencies in the form of a security. We're proud of our crypto expertise and work closely with individual and institutional investors as they explore this asset class as part of their portfolio allocation.
Position Summary :
Grayscale is seeking an Associate, Media Planner to join our fast-paced, rapidly growing organization. As Media Planning, you will assist in planning, tracking, and managing both B2C and B2B campaigns across a variety of channels including digital, TV, audio, and out-of-home (OOH). Reporting to Grayscale's Director of Advertising, this is a great opportunity to gain in-house experience in media planning and campaign management in a fast-paced, innovative industry.
Responsibilities :
Support the execution of media campaigns across all channels with an eye on quality, creativity and ensuring white-glove vendor and client-experience.Assist with updating campaign dashboards and tracking budgets in partnership with Marketing Manager and Marketing Team.Manage timelines and campaign details while collaborating with internal and external stakeholders to ensure campaigns stay on schedule.Gather and organize performance data for reporting and analysis.Stay up to date on media trends and learn about the evolving crypto and finance industries.Prior Experience / Requirements :
Bachelor's degree in marketing, communications, or a related field.3-4 years of experience either in-house or at a marketing, creative, or media agency.Ability to work independently in a fast-paced environment.Strong understanding of the media landscape and experience working across multiple channels.Strong organizational skills with the ability to effectively manage multiple timelines.Light production experience (e.g., managing creative assets or production timelines) is beneficial but not required.Passion for crypto, blockchain, and finance is a plus.Familiarity with media planning tools and platforms such as Google Campaign Manager and Google Analytics.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
