What are the responsibilities and job description for the Marketing Coordinator position at Grayson College?
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Tuition assistance
- Vision insurance
Welcome to Grayson College. Grayson College is in the heart of Grayson County and provides a vital link for higher education. GC offers small classes for personalized instruction, affordable tuition, caring, professional faculty, and the convenience of day, evening or online classes. The college serves approximately 5,000 students annually. Grayson’s reputation is highly respected by surrounding universities and industries as an excellent source of quality graduates who bring specialized, skilled and much-needed talents to the workplace.
Marketing Coordinator:
Role:
Marketing Coordinator:
Role:
Creates and implements year-round targeted marketing initiatives for the College, including summer kids camps, career ready programs, and community education. Executes marketing strategies, communications, and public relations activities to promote the College.
The salary range for this position is $46,227.35 to $69,341.02 per year.
Benefits:
Benefits:
- Medical, Dental, Vision, Life, Short & Long-term disability insurances available
- Medical premiums covered by Grayson College for FT employee only
- Vacation Accrual- 2 weeks per year
- Sick Leave Accrual- 2 weeks per year
- Personal Leave- 2 days for FT employees per year
- Holidays- Labor Day, Thanksgiving Break, Winter Break, Martin Luther King Jr. Day, Spring Break, Memorial Day, Juneteenth, and Independence Day
- Tuition-FT employees, their spouse & dependents are eligible for coverage of Grayson College tuition.
Essential Functions & Responsibilities:
40% Plans and designs targeted marketing campaign strategies. Implements strategies through use of digital media and print.
20% Creates consistent, meaningful content on social media platforms to increase engagement through writing and editing social media posts.
15% Develops outreach content pieces and strategies including publications, paid advertising, video development, television interviews, press releases, flyers and brochures.
10% Maintains monthly statistical metrics/analytics and prepares reports to provide evidence of outreach return on investment. Provides consistent tracking of product sales/enrollments.
10% Works with the Marketing and Communications team to support the needs of the department.
5% Performs other duties as needed or assigned by supervisor.
This Job Description is not a complete statement of all duties and responsibilities comprising the position.
Performance Measurements:
1. Demonstrates the Viking Values of balance, clarity, gratitude, service, teamwork and trust.
2. Creates and maintains effective relationships with students, faculty, and staff in order to provide a high
level of quality service and support.
3. Builds strong relationships with local media, businesses and schools.
4. Complies with all state and federal regulations regarding higher education.
Knowledge and Skills:
40% Plans and designs targeted marketing campaign strategies. Implements strategies through use of digital media and print.
20% Creates consistent, meaningful content on social media platforms to increase engagement through writing and editing social media posts.
15% Develops outreach content pieces and strategies including publications, paid advertising, video development, television interviews, press releases, flyers and brochures.
10% Maintains monthly statistical metrics/analytics and prepares reports to provide evidence of outreach return on investment. Provides consistent tracking of product sales/enrollments.
10% Works with the Marketing and Communications team to support the needs of the department.
5% Performs other duties as needed or assigned by supervisor.
This Job Description is not a complete statement of all duties and responsibilities comprising the position.
Performance Measurements:
1. Demonstrates the Viking Values of balance, clarity, gratitude, service, teamwork and trust.
2. Creates and maintains effective relationships with students, faculty, and staff in order to provide a high
level of quality service and support.
3. Builds strong relationships with local media, businesses and schools.
4. Complies with all state and federal regulations regarding higher education.
Knowledge and Skills:
- Experience: Two or more years of similar or related experience.
- Education: A Bachelor's degree
- Interpersonal Skills: Courtesy, tact, and diplomacy are essential elements of the job. Work involves much personal contact with others inside and/or outside the college for purposes of giving or obtaining information, building relationships, or soliciting cooperation.
- Other Skills: Excellent interviewing, writing and editing skills are necessary. Must be proficient in Word
and Canva. Proficiency with social media and metric tools are desired. - Physical Requirements: The work is typically sedentary. However, there may be some walking, standing, bending, carrying of light items, driving an automobile, etc. No special physical demands are required to do the work.
- Regular exposure to favorable conditions such as those found in a typical office.
**Application is required to be considered for position regardless if resume is submitted. **
This position submission of three professional references. This position is considered a security sensitive position and will require a criminal background check.
GRAYSON COLLEGE IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY INSTITUTION PROVIDING EDUCATIONAL AND EMPLOYMENT OPPORTUNITIES ON THE BASIS OF MERIT AND WITHOUT DISCRIMINATION ON THE BASIS OF RACE, COLOR, NATIONAL ORIGIN, RELIGION, GENDER, AGE, DISABILITY, OR ANY OTHER BASIS PROHIBITED BY LAW.
The employer actively supports the Americans with Disabilities Act and will consider reasonable accommodations. For more information, please contact the human resources office at 903-463-8770 or gcjobs@grayson.edu.
This position submission of three professional references. This position is considered a security sensitive position and will require a criminal background check.
GRAYSON COLLEGE IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY INSTITUTION PROVIDING EDUCATIONAL AND EMPLOYMENT OPPORTUNITIES ON THE BASIS OF MERIT AND WITHOUT DISCRIMINATION ON THE BASIS OF RACE, COLOR, NATIONAL ORIGIN, RELIGION, GENDER, AGE, DISABILITY, OR ANY OTHER BASIS PROHIBITED BY LAW.
The employer actively supports the Americans with Disabilities Act and will consider reasonable accommodations. For more information, please contact the human resources office at 903-463-8770 or gcjobs@grayson.edu.
Salary : $46,227 - $69,341
