What are the responsibilities and job description for the Brand Copywriter position at Graza?
Graza is looking for a talented and creative copywriter to oversee copy and tone of voice across all brand channels. This designer will collaborate closely with the brand / marketing team and report to Graza’s Director of Brand Marketing. While we are open to candidates located in other cities within the US, the preferred location for this role is New York City.
What you’ll do:
- Write compelling and emotionally resonant copy that lives across all digital & print platforms, including: Email, social, web, print collateral, paid advertising, packaging, OOH, merch, and more
- Collaborate with the internal Graza team and agency partners to execute on all copy requests, ensuring adherence to brand and messaging guidelines
- Drive the messaging and copy strategy for all brand and integrated campaigns, from creative concepting through execution
- Oversee positioning and messaging strategy for new products and launches, working cross-functionally to consolidate insights and inputs from various teams
- Build a library of brand taglines and phrases, for use across various brand channels
- Creatively push boundaries while evolving Graza’s brand voice
Requirements
The ideal candidate:
- Has 4 years of experience as a professional copywriter
- Is equally creative and strategic: You know how to strike the balance between performance and brand objectives (aka make people laugh while also driving business results)
- Has versatile writing skills that traverse platform and medium
- Can quickly grasp and channel a brand’s identity and tone of voice, while creatively evolving it
- Has familiarity with the CPG industry and food & beverafe space at large
- Is self-sufficient at project managing and fulfilling creative requests in a timely manner
- Has a keen eye for detail
- Thinks outside the box
- Can operate efficiently in a fast-paced environment
- Likes doing good work and having fun :-)
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Flexible Paid Time Off (Vacation, Sick & Public Holidays)
