What are the responsibilities and job description for the Demand Generation Manager / Marketing Automation Specialist position at Grazitti Interactive Inc.?
ZEDEDA makes edge computing effortless, open, and intrinsically secure - extending the cloud experience to the edge. ZEDEDA reduces the cost of managing and orchestrating distributed edge infrastructure and applications, while increasing visibility, security and control. ZEDEDA delivers a distributed, cloud-native edge management and orchestration solution, simplifying the security and remote management of edge infrastructure and applications at scale.
ZEDEDA ensures extensibility and flexibility by utilizing an open partner ecosystem with a robust app marketplace and leveraging an open architecture built on EVE-OS, from the Linux Foundation. ZEDEDA delivers instant time to value, has thousands of nodes under management and is backed by world-class investors with teams in the US, Germany and India. For more information, visit www.zededa.com
About the Position : Director, Product & Solutions Marketing (San Jose, CA)
We are seeking an experienced and strategic Director of Product & Solutions Marketing to lead our product marketing team. In this role, you will be responsible for developing and executing the core product messaging that defines ZEDEDA’s solutions in the market, including use case collateral and joint solution messaging with ZEDEDA’s ecosystem partners. This function requires seasoned expertise in product marketing with a domain knowledge of infrastructure software and cloud computing. This role requires a collaborative leader who excels at driving cross-functional initiatives with Product Management, Sales, Solutions Architects, and other teams, ensuring ZEDEDA’s messaging is aligned with market needs and competitive landscapes. The ideal candidate will thrive in a fast-paced environment, anticipating messaging requirements and delivering high-impact materials that support our go-to-market strategies and product launches.
Key Responsibilities :
- Product Messaging : Develop and communicate a compelling product, use case, and solutions messaging that clearly connects with customer needs and highlights ZEDEDA’s differentiated strengths.
- Market Intelligence : Knowledge of relevant software development, delivery, and security trends to position ZEDEDA within the context of an evolving business and technology landscape. Research and use market data to identify and message into emerging trends, customer requirements, and competitive landscape in the edge computing market.
- Product Launches : Define processes and drive the product launches in collaboration with cross-functional teams, enabling continuous product innovation, sales training, and market awareness.
- Team Leadership : Lead and mentor a team of product marketers, providing guidance, coaching, and professional development opportunities to foster a high-performing and collaborative team culture.
- Cross-Functional Collaboration : Collaborate closely with product, marketing, sales, and other stakeholders to drive strategic messaging initiatives for launches, events, and marketing campaigns.
- Sales enablement : Work closely with GTM leadership to train customer-facing teams on product differentiation, buying personas, and customer successes, and regularly learning from sales feedback.
- Go-to-Market Strategy : Partner with business development, product, and sales teams to develop and execute go-to-market strategies, including launches, promotions, and joint partner marketing.
- Customer Engagement : Engage with customers, partners, and analysts to explain ZEDEDA’s offerings, test messaging, and learn about customer challenges, pain points, and decision criteria
- Ecosystem : Support strategic partnerships with technology vendors, service providers, and ecosystem partners to position alongside our product offerings and expand market reach.
- Goal Alignment and Achievement : Define and track objectives and key results (OKRs) in alignment with company and marketing goals. Effectively prioritize work for the team to support goals and find creative solutions to meet multiple competing goals.
Qualifications :
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