What are the responsibilities and job description for the Salesforce Marketing cloud Architect opening in Grazitti Interactive Inc,US position at Grazitti Interactive Inc.?
Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2007, Grazitti has been helping companies power their businesses with its marketing automation and cloud innovation services.
As a global consultancy, we have strategic partnerships with technology pioneers like Salesforce, Google, Alteryx, Microsoft, Adobe, Khoros, Optimizely, Acquia, Shopify, HubSpot, Higher Logic etc. We combine these platforms with our innovative approaches to provide effective, result-oriented solutions to our clients. We have been helping hundreds of global companies to transform their business technologies and save millions.
https://www.grazitti.com/company/about-us/
We are looking for proficient “Salesforce Marketing cloud Architect”
Eligibility-Candidate should be based out in EST Zone.
Please find below the Job description.
Attributes and Skills required
Work with clients to further their digital marketing through Marketing Cloud usage. Act as a trusted source of knowledge to advise clients in line with Marketing Cloud best practice and its growing number of capabilities to ultimately build a vision for a multi-channel roadmap.
Responsibilities:
- Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations
- Exposure with MC Personalization (Interaction Studio) is must which includes at least 1-2 successful delivery, sitemap set up, recipes, trigger campaigns, catalog and ETL jobs
- Requirements gathering, solution design, and writing statements of work
- Communicate project concepts and outcomes to client project stakeholders
- Content creation using Email Studio or Content Builder
- Design and implementation of automated emails using Email Studio, SMS/Push notifications using Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further
- Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics
- Experience in reporting and analysing email activity using Email Studio reports and Journey Builder
- Nice to have: proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement
- Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources
- Conduct user training and actively promote user adoption of Marketing Cloud
- Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines
Required Qualifications and Skills
- At least 6-8 years’ experience working hands-on in Marketing Cloud implementations, ideally involving integrations with Salesforce core and other platforms.
- MC Personalization (Interaction Studio) is must which includes at least 1-2 successful delivery, sitemap set up, recipes, trigger campaigns, catalog and ETL jobs
- Certified Marketing Cloud Consultant
- Certified Marketing Cloud Email Specialist
- Ability to work with clients to design customer journeys, and associated data models
- Extensive experience with Marketing Cloud Studios & Builders, Email Studio, Content Builder, Journey Builder and Automation Studio, and ideally also Cloud Pages and Mobile Studio
- Understanding how to build a custom preference center and why it is needed
- Conceptual understanding and be able to establish data models
