ADI - Digital Marketing Manager

Description

Job Summary: 

The Area of Dominant Intent (ADI) Digital Marketing Manager will be responsible for executing and optimizing Grease Monkey’s digital marketing strategy while also supporting select high-performing traditional marketing initiatives. This role is pivotal in leading tactical, day-to-day digital efforts across a variety of online channels to drive customer acquisition, increase brand visibility, and contribute to revenue growth.

Collaborating closely with all Grease Monkey locations within the Denver DMA, this individual will develop and execute a comprehensive digital marketing plan designed to attract new customers and strengthen local market presence. The ideal candidate will combine strategic acumen with hands-on expertise and possess a strong command of digital marketing tools, trends, and performance-driven best practices.

This role reports directly to the VP of Customer Acquisition at FullSpeed Automotive, while also maintaining strong alignment with the Front Range ADI Board of Directors, from whom approval on all initiatives must be obtained.

Essential Duties:

Attract and Convert New Customers:

• Implement and manage paid advertising campaigns (Google Ads, social media, etc.) to draw in potential customers.
• Track and analyze key performance metrics such as Customer Acquisition Cost (CAC), Conversion Rates, and Return on Ad Spend (ROAS).
• Continuously optimize marketing efforts based on data insights.

Engage, Retain, and Increase Value of Existing Customers:

• Develop onboarding processes to ensure new customers are fully engaged and understand the brand value.
• Create retention campaigns, loyalty programs, and special offers to reduce customer churn.
• Execute upselling and cross-selling initiatives to increase customer lifetime value.
• Re-engage inactive customers with tailored offers and messaging.

CORE RESPONSIBILITIES:

• Campaign Execution & Management: Develop and execute digital and traditional marketing campaigns across a variety of platforms, including Google paid channels, social media (Facebook, Instagram), display advertising, direct mail, and emerging channels. This involves ensuring that all campaigns are aligned with broader marketing strategies and acquisition goals and supporting in the execution and optimization of these initiatives to drive performance and achieve desired outcomes.

• Performance Analysis: Track, measure, and analyze campaign performance using analytics tools. Provide insights and recommendations to optimize campaigns based on data, focusing on KPIs such as conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
• Content Development: Collaborate with creative teams to develop engaging and compelling content for digital channels. Ensure content is optimized for paid media channels and SEO efforts. Partner with brand teams to ensure creative aligns with the brand’s voice and objectives.
• SEO Management: Help manage SEO agency as they implement SEO strategies to improve organic search rankings and visibility. Help manage process to develop content, in partnership with SEO agency, internal stakeholders in and outside of the marketing department. This includes website UX redesign.
• Listings Management: Manage and optimize online business listings across platforms such as Google My Business, Facebook, Yelp, and other relevant local directories. Ensure accurate and up-to-date information to enhance local search visibility.
• CRM Integration: Create and manage segmented lists in CRM systems to support targeted paid media initiatives around new customer acquisition. Utilize CRM data to develop and execute personalized marketing campaigns, improve audience targeting, and enhance lead nurturing efforts.
• Project Management: Lead and manage digital marketing projects from conception through execution, ensuring timely delivery and alignment with strategic objectives. Coordinate cross-functional efforts and resources to achieve project goals effectively.
• Team Management: Supervise and mentor digital marketing specialist, providing guidance on campaign management, performance optimization, and professional development.
• Cross-Functional Collaboration: Work closely with the Director of Digital Marketing and other internal teams (e.g., creative, analytics, operations) to ensure cohesive and integrated marketing efforts. Support coordination with external vendors and agencies.
• Board & Reporting Responsibilities: Organize and attend quarterly board meetings, and additional meetings as needed. Provide monthly performance reports on customer metrics. Manage distribution of ADI coupon codes and promotional information. Maintain timely communication via phone and email with both customers and the board.

EDUCATION / EXPERIENCE:

• 7 years of experience in digital marketing, with hands-on experience managing and optimizing both digital and traditional campaigns across multiple channels.
• Proven track record in executing successful digital marketing campaigns and achieving business goals.
• Experience with SEO, SEM, social media marketing, and managing online listings.
• Strong analytical skills and proficiency in interpreting marketing performance metrics.
• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.

KNOWLEDGE, SKILLS AND ABILITIES:

• Technical proficiencies with advanced digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Yelp, Yext, Google Analytics etc.)
• Knowledge of design tools (e.g., Adobe Creative Suite) preferred but not required.
• Project management skills enabling candidate to handle multiple priorities
• Strong communication and team collaboration skills
• Experience in vendor management by identifying and partnering with third party vendors ensuring completion of assignments

COMPENSATION AND BENEFITS:

• Projected salary range: $80,000 - $120,000
• Benefits package, which is available to all full-time employees and their eligible dependents, includes:
• Medical, dental and vision Insurance
• 401(k) retirement plan
• Life and disability coverage
• Other voluntary benefits

 The Company, in its sole discretion, may modify the above benefits package

Qualifications

Education / Experience:

• 7 years of experience in digital marketing, with hands-on experience managing and optimizing both digital and traditional campaigns across multiple channels.
• Proven track record in executing successful digital marketing campaigns and achieving business goals.
• Experience with SEO, SEM, social media marketing, and managing online listings.
• Strong analytical skills and proficiency in interpreting marketing performance metrics.
• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.

Knowledge, Skills And Abilities:

• Technical proficiencies with advanced digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Yelp, Yext, Google Analytics etc.)
• Knowledge of design tools (e.g., Adobe Creative Suite) preferred but not required.
• Project management skills enabling candidate to handle multiple priorities
• Strong communication and team collaboration skills
• Experience in vendor management by identifying and partnering with third party vendors ensuring completion of assignments

Working Climate: 

• Hybrid, expected to work in corporate office 2 days a week
• The ability to sit and/or standing for extended periods of time
• The ability to climb up and down stairs
• Willingness and able to work occasional evenings and weekends as needed
• Identify and manage potential conflicts and challenges; proactively handle problems before they arise

Salary : $80,000 - $120,000