Email Marketing Manager

Great American Media is home to the family-friendly portfolio of brands Great American Family, Great American Faith & Living, and Great American Pure Flix. We are dedicated to our audience, and we believe that strong brands and high-quality programming create an unparalleled fan experience across the Great American Media portfolio.

Candidates must be able to work a hybrid schedule onsite at our Texas Headquarters in Arlington, TX. Typical schedule is Monday and Friday remote; Tuesday, Wednesday and Thursday onsite. Schedule is subject to change based on business needs.

Job Purpose

The Email Marketing Manager is responsible for developing, executing and monitoring our email marketing campaigns from concept through delivery by leveraging analytics, copywriting skills, and the email platform to create engaging emails that drive conversions through effective customer communication across various digital segments.

The ideal candidate is well-versed in email marketing, HTML design as well as email automation systems with outstanding written communication skills.

Duties and Responsibilities

• Collaborate, develop and execute comprehensive email marketing strategies that align with overall brand objectives, driving traffic, engagement, and conversions.
• Design and build engaging emails that are visually appealing and optimized for various email clients.
• Utilize marketing automation tools to personalize email communications based on customer behavior and lifecycle stages.
• Monitor and track email campaign performance metrics, analyzing data to identify trends, and provide regular reports and actionable insights to stakeholders.
• Collaborate with cross-functional teams, including creative, to align email marketing efforts that supports marketing and broader company initiatives.
• Exhibit a passion for the email marketing profession by continually learning, understanding, and developing best practices and sharing that knowledge generously across the team.
• Other responsibilities as assigned.

Qualifications

• Must be willing to work outside of standard business hours based on business needs (evenings, weekends, holidays, etc.).
• High school diploma or equivalent required.
• Bachelor’s degree in television, marketing, business, or related field preferred.
• Email marketing platform experience, Braze and/or HubSpot is preferred.
• Working knowledge of HTML, CSS, Photoshop and Google Analytics.
• Highly organized with strong project management skills.
• Strong written and interpersonal communication skills.
• Ability to analyze data and trends for continual improvement in email campaigns.
• Self-starter, passionate, committed with a high level of energy.
• Comfortable meeting deadlines and working in a fast-paced environment.
• 3 years’ experience managing large-scale email marketing campaigns preferred.

Working Conditions

This position is in an office environment and may require some travel. The hybrid schedule typically consists of being onsite Tuesday/Wednesday/Thursday and remote Monday/Friday.

Depending on the candidate’s location, we may consider a fully remote position.

Physical Requirements

To meet the essential requirements of this position, you must be able to:

• Sit for long periods of time; more than 30 minutes.
• Stand for long periods of time; more than 30 minutes.
• Type and complete other meticulous tasks.
• Bend and reach.
• Lift up to 15 pounds at a time.

Direct Reports

None at this time.

Compensation, Benefits and Application Process

Competitive base salary commensurate with experience. We offer a comprehensive benefits package including:

• 401(k) retirement plan with employer match
• Employer paid medical, dental and vision insurance
• Employer paid STD and LTD
• Employer paid life insurance and AD&D plus voluntary supplemental options
• Pet Insurance
• Comprehensive paid time off – vacation, sick leave and holidays