What are the responsibilities and job description for the Growth Marketing Lead position at Great Gums?

Can you take us from selling 100 toothbrushes a day to 1,000,000 a year?

Do you know how to scale a consumer health brand profitably?

Do you thrive on data, performance marketing, and customer acquisition strategies that actually move the needle?

Are you based in San Francisco or willing to meet in person a few times a month?

If so, this role is for you.

This role can start as a FTE consulting position, with the potential to convert to a full-time role, with serious equity options, or start as a FTE and convert to W2 in 90 days.

Who We Are

Great Gums is a venture-backed DTC brand transforming oral care with patented bioelectric toothbrush technology. We’ve already seen strong early traction and are looking for a growth-obsessed marketer to scale our U.S. business.

What You’ll Do

Own and execute all paid media strategies —across Meta / Paid Social, YouTube, Google, and any emerging channels that will profitably scale our CAC.
Develop and optimize our customer acquisition strategy —analyzing performance data, testing ad creatives, and refining audience segmentation to ensure efficient spend.
Drive e-commerce growth —through strategic funnel improvements, conversion rate optimization (CRO), and AOV / LTV expansion strategies.
Run data-driven performance marketing —track and optimize key KPIs (CAC, ROAS, AOV, LTV) with a relentless focus on scaling efficiently.
Oversee media buying strategy —with hands-on execution where needed to ensure the right mix of acquisition channels.
Leverage analytics tools (GA4, Shopify, Meta Ads Manager, etc.) to understand what’s working, where we’re leaking revenue, and how to improve performance.
Identify and test new acquisition channels that can drive sustained growth beyond Meta and Google (YouTube, Reddit, partnerships, etc.).
Help oversee a functioning ecommerce and fulfillment system and

What We’re Looking For

You must have experience scaling a consumer health brand. We’re not looking for someone with only e-commerce experience—you should understand health and wellness consumers and what drives their decision-making.

5 years in DTC performance marketing, with a proven track record of scaling customer acquisition at a profitable CAC. We are only a few dollars away from turning on the marketing machine and being break even on one toothbrush sold

Deep expertise in paid media, conversion optimization, and retention strategies —you know how to balance acquisition and LTV growth.

An analytical mindset. You live and breathe data, and decisions should be backed by performance insights.

Hands-on experience with GA4, Shopify, and major paid media platforms (Meta, Google, YouTube, and beyond).

A data hacker who knows how to extract insights from Shopify plug-ins instead of relying on enterprise level BI tools.

Someone who lives and breathes the data—can rattle off CAC, ROAS, and LTV without hesitation and understands how to connect paid media performance to overall business outcomes.

Not a content creator —this role is focused on growth execution, not producing ads or organic creative.

AI-driven mindset —excited about onboarding and testing AI tools to optimize spend, improve targeting, and scale performance.

Deep experience across multiple ad platforms —Meta, Google, TikTok, programmatic display, Pinterest, OTT, Reddit, and stays ahead of new ad platforms and trends.

Entrepreneurial spirit , comfortable working in a fast-paced, growth-oriented environment (if you haven't worked at an early-stage company and aren't a self-starter then um, no)

Ability to meet with our team in San Francisco a few times per month (this is critical).

About Great Gums

Great Gums is a venture-backed brand transforming oral care with its patented bioelectric toothbrush technology. After achieving significant success in South Korea, we brought our innovative product to the U.S. market, where we’re already making an impact as finalists in the Digital Health Hub Awards and in 8 weeks are selling over a hundred brushes a day via the first few influencers. With a focus on promoting gum health and improving oral hygiene through cutting-edge bioelectric microcurrent technology, Great Gums is positioned to lead the future of oral health. This role will first focus on the U.S. market.

Why Join Great Gums?

Opportunity to launch a major new oral care brand in the U.S. market.

Work with an experienced, 10-time CEO and core team in a funded venture-backed entity with amazing advisors

Experiment in new channels and together let's steal meaningful market share away from the big guys

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