What are the responsibilities and job description for the Vice President Marketing/Brand position at Great Gums?
Do you know how to sell and market a toothbrush or oral care product online, in retail or DTC?
Do you want to change how people think about brushing their teeth?
Do you want to join our founding team?
Have you worked in the dental sector for a large brand like Phillips P&G or a startup like Quip or Burst? If yes, we want you if not and if you don't know who Quip or Burst are...please don't apply.
Position Summary
We’re seeking a Brand / Direct Marketing / Business Development Lead who will own and drive growth, know what drives people to buy a toothbrush, and understand the dental channel. This role offers a unique opportunity to own our entry into the DTC oral health channel and later into the retail and dental offices and clinics. The candidate will have experience working with toothbrush or floss brands and selling products through clinical, dental hygienists, or DTC platforms. This role can start as a consulting position, with the potential to convert to a full-time role, with serious equity options, or start as a FTE and convert to W2 in 90 days.
Responsibilities
- Channel Ownership
Oversee our dental channel, focusing on growth and market penetration through online / social, retail, and later dental professional networks
Work hand in hand with our amazing VP Digital to refine and nail our DTC patient messaging
Develop and execute a strategy with our CEO that leverages existing industry contacts and identifies new opportunities for Great Gums.
Build and manage relationships with online partners, other oral health brands, dental professionals, and DTC platforms, driving sales and brand awareness.
Track performance metrics, provide regular updates and optimize based on results.
About Great Gums
Great Gums is a venture-backed brand transforming oral care with its patented bioelectric toothbrush technology. After achieving significant success in South Korea, we’re bringing our innovative product to the U.S. market, where we’re already making an impact as finalists in the Digital Health Hub Awards and in 2 weeks are selling over a hundred brushes a day via the first few influencers. With a focus on promoting gum health and improving oral hygiene through cutting-edge bioelectric microcurrent technology, Great Gums is positioned to lead the future of oral health. This role will first focus on the U.S. market.
Why Join Great Gums?
