What are the responsibilities and job description for the Senior Marketing Manager position at Great Lakes Wealth?

Senior Marketing Manager

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Great Lakes Wealth - Northville, MI

75,000 - $105,000 salary

Full-Time

Come join a small, fast-paced, fast-growing and award-winning wealth advisory firm offering financial planning & asset management services to high net worth clients. Great Lakes Wealth is a financial services, wealth management & investment advisory firm based in Northville, MI and serving clients around the country. We work with a select group of clients and have an overarching objective to provide the best client experience possible. Our commitment is reflected in everything we do - the connected relationships we build, the disciplined planning process we apply, and the concierge-level of service we provide. We combine Wall Street solutions with Main Street values and we bring common sense investing into a not-so-common sense world. We offer a competitive salary BONUS and benefits package, including health, dental, vision, 401k with matching, paid time off, as well as perks and rewards.

We are looking for an experienced, organized & growth-minded person with a marketing background to fill the position of Senior Marketing Manager.

JOB SUMMARY

Direct and oversee marketing & communications for our company and co-lead the promotion of the brands and products we represent. Responsible for development, implementation, measurement, and presentation of marketing and communication efforts in various mediums including digital, print and broadcast communications. Suggests marketing campaign ideas though various types of media, as well as counsel top management on effective communications tactics and strategies. Manage multiple projects on a daily basis. Work closely with senior management on strategic initiatives and communication plans.

EDUCATIONAL / SKILL SET & OTHER REQUIREMENTS

A Bachelor’s Degree or higher in marketing, communications, business administration or related field
A minimum of 5 years’ experience in marketing communications, public relations, community relations, or advertising
Experience managing and executing across several communications media
Strong verbal and written communications
Extensive successful writing and editing experience with a variety of print and online communications media
Demonstrated experience and leadership in managing a comprehensive strategic communications, media relations, and marketing programs to advance the companies missions and goals
Creative and thoughtful on how new media technologies can be utilized
Self-starter, willing to execute day-to-day tasks and work independently
Experience with WordPress, Constant Contact, Canva, Google Business Suite and other digital marketing platforms and tools
Experience with all major social media platforms, including : YouTube, Meta / Facebook, LinkedIn, X / Twitter, Instagram, TikTok, Spotify, Apple podcasts & I Heart Media
Ability to prioritize, follow through, and complete tasks efficiently & effectively

PRIMARY DUTIES / RESPONSIBILITIES (others may be assigned).

Determine communications strategy and execute programs to deliver communications objectives throughout the company

Develop branding initiatives, communications, and social media strategy

Responsible for strategic direction and execution of all internal and external communications

Evaluate & update internet sites developing and maintaining content

Recruit, lead, and evaluate marketing support personnel - full-time, part-time, and contract employees - for a wide variety of projects including print materials, website design & maintenance, social media posting, traditional events, booth exhibits and other similar activities

Knowledge and success at creating content in-house, as needed

Create and / or update collateral materials promoting the company’s services

Work with vendors to outsource projects and complete jobs when necessary.

Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with various audiences, particularly as part of fully integrated demand generation campaigns

Create annual budgets and report budgetary expenses related to the company, on a monthly basis

Evaluate and report on-going marketing campaigns to senior management on an on-going basis

Work closely with President / CEO and the marketing team on multiple projects and initiatives

SECONDARY DUTIES / RESPONSIBILITIES (others may be assigned).

Support office and firm initiatives, as needed

Job Type :

Full-time

Required education :

Bachelor's or higher

Required experience :

Social Media : 5 years

Marketing : 5 years

Location :

Northville, MI 48167 (Required)

Ability to Commute :

Northville, MI 48167 (Required)

Work Location :

In person

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Salary : $75,000 - $105,000

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