Digital Engagement Coordinator

Position Purpose

The digital engagement coordinator will play a critical role in enhancing and expanding the organization’s digital presence. This individual oversees social media strategies, email communications, SEM/SEO efforts, and other digital initiatives to foster stronger connections with volunteers, donors, advocates, neighbors living with food insecurity, and the broader community. Through these efforts, this individual is also responsible for creating digital content that includes video, photography, graphics, articles/stories, and more that supports our communications and outreach efforts.

The digital engagement coordinator helps build strategy across all social platforms, manages digital community engagement, and evaluates effectiveness through robust analytics. Other duties include coordinating all email communication with Great Plains Food Bank departments and in partnership with contracted direct marketing firm and providing support for website maintenance.

With our values of passion, service and innovation at the forefront, this position will advance the mission of Great Plains Food Bank to end hunger, together and our vision of creating a future where neighbors are nourished, communities are strong, and systems ensure no one is left behind.

Core Accountabilities and Essential Duties

1. Social Media and Content Creation

The digital engagement coordinator is responsible for helping define a social media strategy as well as creating, scheduling, engaging with individuals and brands across social media platforms to effectively market the Great Plains Food Bank’s mission, program, and services to a mass audience.

• Define social media strategy, in conjunction with communications manager, for each channel audience (Facebook, Instagram, YouTube, X, Threads, and LinkedIn) and measure strategies for effectiveness and engagement through robust analytics.
• Create compelling content (using Adobe Creative Suite or Canva) to lift up and engage partners, volunteers, advocacy efforts, programs, neighbor stories, and food and financial donors to post on social media.
• Manage the digital communications calendar (Airtable), in partnership with communications manager and direct marketing firm, to ensure coordinated digital activities for a range of events, education campaigns and initiatives. This includes managing incoming communications requests and adding them to digital communications calendar based on social media strategy.
• Coordinate timely social media posts via scheduling software (HootSuite).
• Execute the department’s social media advertising budget alongside direct marketing firm’s advertising program.
• Serve as main point of content for timely responses to all comments, requests, and concerns received from social media and email audiences.
• Monitor social analytics such as reach, engagement rate, followers/likes, etc. to measure the effectiveness of our social media platforms and activities against industry standards and best practices. And make recommendations to improve these KPIs.

2. Email Communications and SEO/SEM

The digital engagement coordinator is responsible for helping define strategy for email communications, email marketing, email contact management, and SEM/SEO efforts to effectively market and share updates on the Great Plains Food Bank’s mission, program, and services to a mass audience.

• Manage email communications, alongside direct marketing firm’s email strategy, to support the communications strategy for a range of events, education campaigns, newsletters, and initiatives.
• Create, schedule and deploy emails around education, stewardship, and/or call-to-action via email platform (Constant Contact, Salsa Labs, and/or Volgistics).
• Coordinate and manage email contacts, lists, and list segmentation, in partnership with direct marketing firm and other departments, ensuring information is accurate and up-to-date.
• Coordinate an email acquisition plan that allows volunteers, donors, advocates, and the broader community to stay up to date on activities and join us in our movement to end hunger.
• Monitor email analytics such as open rate, click through rate, unsubscribe rate, etc. to measure the effectiveness of our email communications and activities against industry standards and best practices. And make recommendations to improve these KPIs.
• Manage and monitor search engine optimization (SEO) and search engine marketing (SEM) efforts, supporting the direct marketing firm to maximize Google Ad Grant resources.

3. Community Engagement and Digital Maintenance

The digital engagement coordinator is responsible for assisting communication and development efforts to ensure team priorities are met by managing digital tools, creating and maintain resources, and engaging with the community.

• Conduct interviews with partners, neighbors experiencing food insecurity, and other stakeholders and write impact stories to be utilized in communications strategies.
• Collect (through photos, audio, video) and create compelling content (using Adobe Creative Suite or Canva) to lift up and engage partners, volunteers, advocacy efforts, programs, neighbor stories, food and financial donors for social media, email communications, website, and other communication channels.
• Understand and aid in maintaining our Google Business Profile, Google MyMaps, and website and plugins (WordPress) to ensure information is up to date.
• Create and manage all organizational QR codes, shortened links, and other digital resources for community engagement across all departments.
• Develop standard operating procedures (SOPs) for digital communication activities.
• Serve on the organization’s digital fundraising team.
• Participate in the annual M R Benchmarks Study.

Education, Experience and Requirements

Successful candidates for this position must hold a bachelor’s degree in graphic design, communications, marketing, or related field with 1-2 years’ of related experience OR has a 4 years of related experience in creating digital content, social media, or email marketing - preferably within a nonprofit organization. Knowledge of Adobe Photoshop, InDesign, Premier Pro preferred. Ability to shoot compelling images and a comfort level by conducting interviews with neighbors who utilize our services. Strong written and verbal skills. Valid driver’s license, ability to travel statewide, and flexibility to attend meetings and events in the evening and/or on the weekends is required.

The above statements are intended to describe the general nature of work being performed by people assigned to this position. They are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel in this position. The Great Plains Food Bank reserves the right to add, modify, change, or rescind the actual duties, responsibilities, qualifications, and work assignments as deemed appropriate and necessary, and to make reasonable accommodations so qualified employees can perform the essential functions of the position.

Job Type: Full-time

Pay: $52,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person

Salary : $52,000 - $55,000