What are the responsibilities and job description for the Sales and Event Coordinator position at Great Wolf Lodge?
Job Description
Key Responsibilities:
- Develop and execute comprehensive outbound prospecting strategies to secure new and existing group room and event business.
- Increase market share through effective networking, research, and business development activities.
- Convert group and meeting inquiries into sales via fast response times, exceptional sales skills, and diligent client service.
- Represent Great Wolf Lodge at local and regional trade and travel shows to promote our Groups brand and uncover new opportunities.
- Demonstrate strong account management fundamentals, including effective entry of all activities in CRM systems, tracing next steps, pipeline management, and setting future meetings.
- Build and maintain key client relationships, generating repeat business and lifetime value.
- Prepare compelling group proposals, sales materials, and contracts that result in sales wins.
- Deliver on assigned group room and catering sales goals that contribute to the overall financial success of the lodge.
- Exercise appropriate authority to skillfully negotiate contracting terms, including pricing for meeting room rental and audio visual.
- Submit weekly reports to the Director of Sales and Catering documenting sales activities, converted business, and pipeline progression.
- Create and update quarterly sales action plans outlining business development objectives and market segment strategy.
Salary : $60,000
