Brand Engagement-Public Relations Coordinator

• Manage the digital marketing calendar, presenting an integrated view of digital efforts and their alignment with overall strategy and company initiatives.
• Independently or in collaboration with vendors, implement digital marketing strategies, including outbound email, Search Engine Marketing (SEM), Search Engine Optimization (SEO), display ads, and more.
• Lead and promote digital marketing best practices, driving engagement through content and optimization.
• Oversee social media channels, developing strategies to engage brand advocates and maintain relevance.
• Manage day-to-day activities for social media, including content creation, editorial calendar management, and performance analysis.
• Collaborate with internal teams to produce and distribute content across social media platforms, company websites, newsletters, and blogs.
• Initiate and manage influencer programs, tracking and engaging influencers and bloggers to support brand advocacy.
• Utilize analytics tools to continuously improve social media and digital marketing metrics and outcomes.
• Provide thought leadership on emerging digital trends, tools, and technologies.

Promotional Planning & Community Engagement

• Propose, develop, and execute seasonal and annual marketing plans for online, community, and in-branch promotions, ensuring they meet business objectives and goals.
• Create and drive messaging and campaigns that boost lead generation and sales, collaborating with the creative team.

Consumer and Business Analytics

• Collaborate with internal and external partners to define target consumers and develop key metrics for campaign effectiveness.
• Monitor business performance and adjust strategies as necessary to improve outcomes.
• Stay updated on industry trends, competitor activities, and new developments to inform strategy.

Creative Management:

• Partner with creative teams to develop engaging content and marketing materials for campaigns and product launches.
• Help define content strategies based on buyer personas, key product themes, and market needs.

Skills & Experience

• Proven experience in digital and social media marketing, with a strong focus on driving engagement and lead generation.
• Demonstrated ability to develop and execute integrated marketing campaigns across various digital platforms.
• Strong communication skills, both verbal and written, with an ability to present ideas clearly and persuasively.
• High attention to detail and excellent organizational skills, with the ability to manage multiple projects in a fast-paced environment.
• Proficiency with content management systems, social media management tools, and digital marketing platforms such as SEO, SEM, and PPC.
• Ability to analyze data and use insights to refine marketing strategies.
• Creative problem-solving skills, with the ability to think strategically while executing tactical plans.

Education and Experience

• Bachelor’s degree in marketing, Digital Marketing, Communications, Journalism, or a related field a plus.
• A minimum of 1 year of experience in a marketing or digital marketing role, ideally within the financial sector.
• Experience with creating, managing, and evaluating social media and digital marketing campaigns.
• Proficiency in Microsoft Office Suite and experience with relevant digital marketing and content management tools.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Occasional lifting of up to 25 pounds.

Additional Requirements

• Willingness to travel as needed.
• Ability to work flexible hours to meet the needs of the position.
• While generally a 40-hour work week, it is not a 9 to 5 position.
• Strong team player with a collaborative mindset and ability to work independently