Digital Marketing Manager

Description

The Greater Kansas City Community Foundation is one of the most well-respected, knowledgeable leaders on charitable giving in the nation. The Community Foundation makes giving convenient and efficient for donors through donor-advised funds and other types of charitable funds that maximize and organize giving to causes across the charitable sector. 

The Digital Marketing Manager is responsible for supporting the organization’s marketing strategies, focusing on online connections with professional advisors, donors and prospects. The ideal candidate will have a background in digital marketing. This position collaborates with the business development team, relationship managers and business analysts and requires a high level of understanding of the organization’s growth potential. This position reports to the Director of Communications and is salaried, exempt. The position is based in Kansas City, Missouri, with the flexibility to work remotely up to one to two days per week after a 60-day in-person onboarding period. 

Essential Functions

• Email Marketing: Design and execute email marketing campaigns for the Community Foundation’s key audiences. Leverage customer relationship management (CRM) systems and other databases to capture new leads, curate lists of key contacts, and nurture relationships with customers through automation and segmentation. Collaborate with team members to develop a content calendar to ensure timely and relevant outreach.
• Website: Manage the external-facing websites by monitoring website performance to ensure maximum engagement and effectiveness. Execute lead generation strategies and implement keyword research, metadata optimization and technical search engine optimization (SEO) improvements. Assist with user-experience testing and enhancements to improve accessibility and functionality in the Foundation’s fund management portal. 
• Digital Advertising: Work with agency partner(s) on paid search, Google Grant, and display advertising. Measure and report on the performance of all digital marketing campaigns.
• Online Forms: Build, implement and manage the Foundation’s online forms using form-building software. 
• Sponsorships: Execute digital outreach related to the Foundation’s strategic sponsorships to increase brand visibility and engagement.
• Social Media Management: Utilize LinkedIn for social media marketing (paid and/or organic) to uplift brand messaging and strategic goals. 
• Reporting/Metrics: Define, track and analyze key performance indicators (KPIs).

Requirements

• Bachelor's degree with 3 to 8 years of related experience.  An equivalent combination of education and experience will be considered. 
• Experience using WordPress, Google Analytics, Microsoft 365 Products, Salesforce and Account Engagement (Pardot) preferred. 
• Possess a high operational level of business acumen and the ability to define problems, collect data, establish facts and draw valid conclusions. 
• Ability to read, analyze and interpret a variety of instructions and procedures; operate within current industry best practices. 
• Ability to build professional relationships with internal stakeholders and successfully communicate verbally and in writing. 
• Ability to interpret an extensive variety of complex technical instructions and deal with several abstract and concrete variables. 
• High technical aptitude and ability to learn new software quickly and thoroughly.
• Ability to apply, present, and manage relevant financial principles and data.
• Ability to operate in a highly collaborative environment, work independently, and be self-motivated. Collaborate with other teams to understand how tasks and workflows impact other areas of the organization, and how we may work together to streamline processes.

The employee must physically be able to

• Regularly complete tasks at a computer terminal. 
• Work in a fast-paced environment with frequent interruptions.
• Work within an office that has a moderate noise level. 
• Communicate and interpret detailed information.

This job description is a summary of the employment-at-will relationship and not a contract. Not every responsibility is outlined, changes should be anticipated, and other duties will be assigned as necessary.