What are the responsibilities and job description for the Communications and Marketing Manager position at Greater Mental Health of New York?

Job Description

Job Title : Communications and Marketing Manager

Reports To : Vice President of Advancement

Program : Advancement

Location : Tarrytown, New York

Hours Per Week : 35 (Full time, 5 days per week)

FLSA Classification : Exempt

Annual Salary Range : $65,000 - $70,000

Summary Description :

The Communications and Development Manager joins Greater Mental Health of New York at an exciting point in our nearly 80-year history of providing mental health services and support throughout Westchester and Rockland counties. On the heels of our expansive merger and rebranding in 2024, the Manager plays a vital role in advancing the agency’s strategic vision through communications and marketing initiatives. The Manager helps broadens Greater Mental Health of New York’s reach and elevates community awareness through creative and consistent communications that amplify our mission, inspire engagement, and educate audiences. Key areas of responsibility include shaping and leading our online presence via social media strategy, eblasts, website content, and targeted advertising. The Manager also works closely with staff across the agency to create and edit program-specific marketing materials; internal / external newsletters and eblasts; and fundraising collateral. This position also provides behind-the-scenes and hands-on support for community and fundraising events.

Key Responsibilities :

Increase brand awareness :

Manage social media channels and create all digital content, including text, graphics, and video; monitor engagement and analytics to track trends and inform strategy

Shape and oversee enhanced marketing and advertising strategy

Write and pitch press releases and other media and community engagement materials as needed

Drive attendees to community events

Support lead conversion to increase number of donors / funds raised

Coordinate, write, design and disseminate materials such as :

External digital communications (e.g. e-blasts for community events and trainings; agency announcements; donor appeals)

Flyers and brochures (e.g. new services, updating materials, event promotion)

Internal communications (e.g. quarterly e-newsletter and weekly e-blast)

Draft other external communications as needed, including communication to clients

Provide critical support (preparation and day-of-assistance) for events, including Community Conversations, annual Gala, and other events that build community awareness

Create and implement content changes on website in a timely fashion

Key Competencies :

A passion for creating greater access to affordable mental health and substance use treatment and recovery services

A flair for creative, clear and concise communications and a passion for branding

Success managing social media channels and creating content to drive engagement

Strong creative skills, including experience with graphic design (Canva)

Experience with website content management / editing (Wordpress preferable) and email marketing platforms (Robly, Mailchimp, etc.)

High level of comfort with learning new systems and technologies

Excellent organizational and planning skills with strong attention to detail.

Self-motivated with a positive and collaborative approach to work

Ability to manage multiple tasks simultaneously while maintaining flexibility when needed for specific deadlines

Comfort and success in working both independently and as a member of a small team

Key Performance Indicators (KPIs) :

Creation of and adherence to an increased email marketing calendar

Consistent publication of an average of 3 to 4 posts per week across social media channels and increased engagement

Increased funds raised via marketing-driven campaigns

Increased engagement demonstrated through brand mentions, website traffic, social media, and event attendance

Increased staff satisfaction scores related to internal communications

Requirements :

Bachelor’s degree in Communications, Marketing, Public Relations or a related field preferred

3 – 5 years of related experience in communications, PR, marketing, or social media management, preferably in a non-profit setting

Excellent organizational and planning skills

A strong writer with an eye for design and branding

Advanced skills in Microsoft Office preferred, including Teams

Legally eligible to work in the United States without sponsorship

Special Considerations

Work schedule :

100% onsite for first 90 days of employment

Eligible for hybrid work schedule (at least three days on-site) after successful 90-day evaluation

Hours per week, reporting structure, and location are subject to change per organizational needs

Greater Mental Health of New York is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Greater Mental Health of New York is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request a reasonable accommodation, contact the Human Resources Department.

Salary : $65,000 - $70,000

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