Digital CRM Manager

Position Description :

Were seeking a dynamic and results-driven Digital CRM Manager to lead the development, execution, and optimization of innovative CRM strategies across digital channels. In this role, youll collaborate closely with clients to craft personalized solutions that align with their business goals, leverage data-driven insights, and exceed customer expectations.

With a focus on driving engagement, retention, and lifetime value, youll ensure CRM initiatives reflect industry best practices and deliver measurable results. If youre a strategic thinker who thrives on optimizing customer journeys and creating meaningful connections, this is your opportunity to make an impact! Apply today!

Position Responsibilities :

• Develop and implement CRM strategies to drive customer acquisition, engagement, retention, and reactivation.
• Develop and manage integrated campaigns across email, SMS, push notifications, and direct mail to optimize key metrics (e.g., deliverability, open rates, click through rates, and conversions).
• Collaborate with clients to understand objectives, customer profiles, and pain points, designing customized CRM campaigns with actionable recommendations.
• Manage audience segmentation, scheduling, testing, deployment, and performance optimization for CRM campaigns. Recommend enhancements to improve efficiency.
• Oversee end-to-end CRM campaign management. Analyze campaign data to adjust strategies in real time, enhancing customer journeys, content, and messaging cadence.
• Leverage CRM, customer data platforms (CDP), and predictive analytics to personalize messaging and improve targeting at every customer lifecycle stage.
• Stay updated on CRM technologies. Recommend enhancements to marketing tools (e.g., Salesforce Marketing Cloud, Adobe Experience Manager, Marketo). Collaborate with Marketing and Analytics teams to ensure seamless integration of technologies.
• Monitor CRM performance metrics, measure ROI, and provide data-driven recommendations for improvement in collaboration with Analytics team.
• Ensure compliance with industry regulations (e.g., CAN-SPAM) and best practices, conducting A / B tests to refine strategies.
• Identify and implement process improvements, introducing automation strategies and tools to enhance efficiency and results.

Knowledge, Skills and Abilities : Analytics -

Project Management -

Communication -

Presentation -

Persuasion & Influence -

Emotional Intelligence -

Leadership -

DEIB -

Technical Qualifications -

Strong technical knowledge of CRM platforms (Salesforce, Adobe, etc.) and data analysis tools

About Us : Founded in 2000 and included in the "Top 100 Agencies" by Medical Marketing & Media, Greater Than One is an advanced media marketing and technology agency built for how customers experience health and wellness today. Through strategic media buys, inspirational content, and innovative technology, Greater Than One creates data-driven experiences that activate, delivering performance-proven outcomes. The agency is privately held and employee-owned, which gives us a unique advantage : our clients' success is our sole focus. We seek proactive, independent-minded individuals who thrive on innovation and the desire to exceed client expectations.

Salary : $95,000 - $125,000