Omnichannel Strategy Director

Position Description: Are you a visionary media strategist ready to shape the future of omnichannel marketing? As Omnichannel Strategy Director, youll lead the charge in media innovation, guiding clients through the evolving landscape across digital, programmatic, social, search, TV, audio, and beyond. Youll develop cutting-edge strategies, pilot new media programs, and uncover whitespace opportunities that give our clients a competitive edge. Position Responsibilities:

• Remain at the forefront in changes to the healthcare media landscape including changes in platforms, providers, policies, procedures, and potential.
• Develop pilot programs for our clients, with a particular emphasis on new media.
• Educate the agency and client teams on the media landscape, including best practices.
• Set media strategies across all business channels for the agency clients.
• Assess competitive media strategies and opportunities for client whitespace ownership/competitive advantages.
• Participate in new business opportunities that help fuse content, channel, and technology, including RFP, organic, and purposeful pursuit growth.
• Curate media partner relationships and enterprise-level media strategic alliances.
• Ensure media measurement strategies and business optimization are in place for each client.
• Lead media strategy from inception to activation, including C-suite level education, goals definition, and results presentations.
• Develop key insights that inform the direction of campaign performance including targeting, channel, and content.
• Leverage micro and macro trends across media and culture to identify connection opportunities.
• Work with creative/content strategists to build out a measurable framework for awareness, consideration, and intent through the modern marketing funnel.
• Recommend media channels across the PESO ecosystem to best support campaign objectives and customer activation.
• Ensure media strategy supports the business bottom line and is a revenue generator.
• Collaborate across agency disciplines on all media strategy.

Knowledge, Skills and Abilities: Technical Qualifications -

• Bachelors degree in a related field and minimum of 6-8 years media planning and buying experience, or equivalent combination
• Healthcare/pharma brand experience required
• Strong digital expertise including knowledge of ad operations and technology
• Experience in offline channels such as broadcast and print required
• Deep publisher relationships and experience leading senior buying negotiations
• B2C Marketing/B2B Marketing/Google Ads experience
• Business Development experience
• Proven strong Web Analytics/Data Analysis experience
• Global experience a plus

Skills & Competencies -

• Excellent ability to thrive and remain effective in dynamic and evolving situations
• Strong ability to understand and interpret various aspects of the business, including its financial, strategic, and operational components, to make informed decisions, solve problems, and drive the organization's success
• Excellent ability to generate novel and valuable ideas, concepts, or solutions while also possessing the skills to bring these creative ideas to fruition
• Strong ability to effectively influence and convince others to adopt a particular viewpoint, take specific action, or make decisions in alignment with objectives or recommendations
• Strong presentation skills
• Ability to analyze complex situations, identify long-term goals, and develop innovative and forward-thinking strategies to achieve those objectives
• Excellent business writing and presentation skills
• Strong client service orientation and analytical skills
• Experience working within media and research tools
• Self-motivated
• Excellent interpersonal skills
• Excellent verbal and written communication skills
• Excellent problem solving and decision-making skills
• Strong math skills
• Understanding of Microsoft tools required (Excel including pivot tables, PPT, Outlook)
• Strict attention to detail, accuracy, and deadlines
• Committed to working in a diverse environment and upholding GTOs mission, vision, and values

About Us: Founded in 2000 and included in the "Top 100 Agencies" by Medical Marketing & Media, Greater Than One is an advanced media marketing and technology agency built for how customers experience health and wellness today. Through strategic media buys, inspirational content, and innovative technology, Greater Than One creates data-driven experiences that activate, delivering performance-proven outcomes. The agency is privately held and employee-owned, which gives us a unique advantage: our clients' success is our sole focus. We seek proactive, independent-minded individuals who thrive on innovation and the desire to exceed client expectations.