What are the responsibilities and job description for the Digital Marketing and Analytics Intern position at Green Bay Packers, Inc.and its subsidiaries?
JOB SUMMARY:
The Digital Marketing and Analytics Intern will provide support for the Green Packers organization around digital marketing initiatives (banner ad trafficking, email marketing and paid social campaigns) and analytics insight for marketing campaigns. The role will provide reports to internal stakeholders that will help drive their business objectives.
Job Responsibilities:
Digital Marketing:
Implementing online advertising campaigns in ad server and CMS.
Processing creative, copy and ad tag changes.
Entering campaigns into 3rd party planning tools such as Facebook Ad Manager, YinzCam Ad Manager, Adobe Ad Cloud and Google DFP.
Providing screenshots.
Preparing campaign pacing reports.
Analytics:
Producing regular (e.g., weekly and monthly) and ad-hoc reports of digital traffic, user engagement, and content production for various products and platforms.
Pulling raw data from a multitude of analytics platforms and creating presentable reports in Excel, PowerPoint and Tableau.
Creating data analyses and presentations as needed.
Performing online campaign reporting and conversion analysis.
Prepping and cleaning data for further analysis by the Packers Business Intelligence team.
JOB QUALIFICATIONS:
Bachelor’s degree in Math, Statistics, Economics, Business, Marketing or other quantitative discipline.
Skills in Microsoft Excel, PowerPoint, Word, and Outlook required.
Ability to work quickly under the pressure of meeting the deadlines of multiple reporting projects on a weekly and/or monthly basis.
Willingness to work on routine data reporting tasks, e.g., weekly and monthly, required.
Strict attention to detail and accuracy in data required.
Self-motivated, quick-learner with strong analytical, organizational, time-management, and communication skills.
Physical Demands and Work Environment:
Ability to sit for extended periods of time.
Ability to walk and stand for extended periods of time throughout the day.
Ability to lift and carry up to 20 pounds.
Ability to reach, stoop, and lift on a frequent basis.
Ability to focus on projects for periods of time.
Operates in a professional office environment.
Role routinely uses standard office equipment.
SUPERVISES: This position does not have supervisory responsibilities
SUPERVISED BY: Senior Digital Analyst
DEADLINE: Please submit a cover letter and resume by April 14th.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
This job description has been approved by management. This job description is not designed to cover or contain a comprehensive listing, and duties and responsibilities may change at any time with or without notice.
