What are the responsibilities and job description for the Video Storyteller - Cannabis position at Green Dot Labs?
About Green Dot Labs
Founded by husband-and-wife team Dave and Alana Malone in 2014, Green Dot Labs is Colorado’s leading premium cannabis brand, celebrated for its groundbreaking approach to cannabis breeding and resin preservation. With a proprietary library of exclusive strains developed from meticulous evaluation of thousands of phenotypes, GDL sets the standard for innovation, flavor, and quality in cannabis.
Green Dot Labs has earned a devoted following among cannabis connoisseurs for its commitment to crafting premium flower and concentrates that deliver multisensory experiences. Named Leafly’s 2024 Budtenders’ Choice Best Flower Brand of Colorado, GDL is recognized for its advanced breeding methods and precision at every stage, achieving top sales rankings across the state.
GDL’s award-winning portfolio—including Black Label Live Resin Extracts, Black Label Flower, and Blue Label Solventless Extracts—is available across Colorado. As the brand prepares to expand into Arizona in May 2025, it is poised to bring its expertise and groundbreaking offerings to new markets, further solidifying its leadership in the art and science of cannabis cultivation and extraction.
Summary :
Tell the story of one the country’s premiere cannabis brands, through videos and photos. Create killer content for one of the country’s premiere cannabis brands.
Green Dot Labs (GDL) is seeking a creative powerhouse Creative Content Producer to join our team. You'll spearhead, conceptualize, shoot , edit, and finish the majority of our content for our owned and social media, as well content for retail partners. Focusing primarily on video , but also including photo and interactive content, the Creative Content Producer role is tailor-made for a dynamic individual with a flair for storytelling and a passion for crafting captivating narratives.
Professional experience shooting both video and photography required.
Key Responsibilities :
Content Strategy & Execution :
- Craft authentic, story-driven visuals and narratives that align with campaign goals and brand voice, and include opportunistic content, evergreen content, and repeatable content series.
- Lead all aspects of content production, from ideation to final delivery, ensuring quality and consistency.
- Produce content (video and photo) tailored for various platforms and channels including Instagram, YouTube, LinkedIn, our Newsletter and website, retail POS and more.
- Maintain a content pipeline and optimize future efforts based on performance insights.
- Collaborate with marketing and creative teams to develop innovative content strategies.
- Stay ahead of social media trends and champion creative best practices.
- Produce both short-form and long-form video content tailored to specific platforms.
Collaboration & Events & Milestone coverage :
Operational Excellence :
Education, Experience, & Other Requirements :
Green Dot Labs and all of its affiliated companies provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the company takes affirmative action to ensure that applicants are hired and employees are treated during employment without regard to any of these characteristics. Discrimination of any type will not be tolerated.
