Communication Consultant 3 - Digital Marketing

As part of the GRC digital marketing team, the Digital Marketing Specialist works on planning, developing, and deploying engaging digital content for all digital channels at GRC. These projects could include email campaigns, website content, social media appeals or targeted blogging. The Digital Marketing Specialists should be familiar with marketing strategy and audience engagement.

As a Digital Marketing Specialist at GRC, you will get to work with our entire marketing team to help develop brand awareness, engagement, and directly impact enrollments through digital marketing channels as a leading GRC brand ambassador. The GRC Marketing team is committed to creating a diverse environment and is proud to be an equal opportunity department at Green River College.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

ABOUT THE COLLEGE:
Green River College's student body is made up of approximately 41% Academic Transfer students, 34% Professional-Technical students, 15% Adult Basic Education student, and 3% Applied Bachelor degrees.  Green River College has four campuses, including the main campus in Auburn, Washington, with satellite campuses in Kent, downtown Auburn, and Enumclaw.  Green River programs serve high school graduates, Running Start students (dual enrollment in local high schools and the college), those seeking retraining for the workforce, international students, students learning English, and Continuing Education students. Green River's service areas are increasingly ethnically diverse, comprising African Americans, African immigrants, Asian Americans, Asians, Latinx, Native Americans, Pacific Islanders, and Middle Eastern Americans, among other communities.
 
COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION:
We commit to be an anti-racist institution where all students, faculty, and staff receive the access, resources, and services needed to achieve their educational, career, and personal goals. Green River College makes social and economic justice, equity, and inclusion our highest priorities.
The Green River College definition of equity encompasses all identities, including but not limited to race, ethnicity, economic status, gender identity, sexual identity, disability, religion/spirituality, immigration status, age, and culture. We understand individual needs vary widely, and the effects of discrimination and historical oppression must be taken into account while aiming for equitable opportunities and outcomes for all.In this role, the Digital Marketing Specialist will be responsible for:
 

• Determine the content, timing, and platform best suited to reach the College’s target audiences (e.g., Google Ads; Meta Business Suite; Sprout Social) 
• Researching digital advertising trends, platforms, and channels to decide what is best for GRC 
• Serving as the College’s social media expert, keeping ahead of paid and organic social media marketing best practices 
• Regularly monitoring and reporting on web and digital performance metrics and optimizing plans to meet objectives
• Collaborate across units and departments to build a content conduit that represents the College’s diverse focus areas and priorities
• Researching digital advertising trends, platforms, and channels to determine what is best for GRC
• Helping develop digital strategy and campus implementation
• Researching competitor content
• Supporting web content management
• Implementing digital marketing campaigns

Minimum Qualifications: 

• Associate degree in marketing, advertising, communications, digital media, or a related field and at least 1-2 years of demonstrated experience
• Experience managing paid and organic digital marketing efforts, including direct experience in digital advertising management platforms and tools including Google Ads/Analytics, Meta, LinkedIn, X, and emerging digital marketing tools and technologies. 
• Experience with building a content strategy using data and feedback  
• Experience planning with and using a content calendar that aligns with strategic goals  
• Ability to effectively tell GRC’s story across various digital and social media platforms  
• Ability to maintain confidentiality, think critically, creatively, and exercise independent judgment required.  
• Ability to understand diverse student perspectives and adapt the medium to address individual relevancy  
• Proficiency in MS Office programs such as Word, Excel, Publisher, and PowerPoint  
• Excellent proofreading and editing  
• Organized work habits  
• Commitment to racial equity and ability to work with diverse teams

Preferred Qualifications: 

• Advertising, collateral, brand identity, and interactive design  
• New digital trends and social technologies and to forecast and identify trends and challenges in the digital space
• Basic design skills and ability to use tools such as Adobe Spark, Canva, or equivalent
• Photography/video for use in digital marketing  
• AP Style  
• Scheduling, planning, and project management processes
• Typographic and type trends  
• Branding experience and familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, video editing, and motion graphics

Working Conditions:  

• Hybrid work environment with two (2) remote days available each week  
• Must have the ability to sit for prolonged periods of time at a desk/computer workstation
• Frequent repetitive arm, hand, and finger motions  
• Frequent use of computer and exposure to terminal screen in performing work assignments 
• Work remotely or in an office setting with occasional interruptions  
• May need to carry, lift, or move equipment/supplies up to 25lbs

Attach the following with your completed online application and responses to the Supplemental Questions (located under the tab titled "Supplemental Questions") to be considered for this position.
 

• A Cover Letter which specifically describes how you meet each qualification
• Resume
• Supplemental question(s)

(*) Should you have any difficulties uploading the below documents, please contact NeoGov tech support at 1-855-524-5627 Mon-Fri 6 a.m. – 6 p.m. pacific time.
 
This position is part of a bargaining unit subject to a collective bargaining agreement.
 
At this time, Green River College is not sponsoring for H1-B Visas.
 
All offers of employment are subject to background checks. (Prior to a new hire, a background check including criminal record history will be conducted.  Information from the background check will not necessarily preclude employment but will be considered in determining the applicant’s suitability and competence to perform in the position.)
 
Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law RCW 28B.112.080.
 
Green River College is a tobacco free campus. For more information on the tobacco policy, please visit the following link: https://www.greenriver.edu/campus/policies-and-procedures/general-administrative-policies/ga-2-tobacco-use-policy/
 
Jeanne Clery Statement: Notice of Availability of Annual Security and Fire Safety Report— Green River College’s Annual Safety and Fire Report is available online at www.greenriver.edu/CleryASFR, containing mandated information about current campus policies concerning safety and security issues, required statistics, and other related information for the past three calendar years. To obtain a paper copy of the report, please call 253-288-3350.
 
The following person has been designated to handle inquiries regarding the non-discrimination policies: Executive Director of Human Resources, 12401 SE 320th Street, Auburn, WA 98092-3622, (253) 288-3320.
 
To request disability accommodation in the application process, contact the Disability Support Services at (253) 833-9111, ext. 2631; TTY (253) 288-3359.
 
Equal Opportunity Employer and Statement of Non-Discrimination:  Green River College does not discriminate on the basis of race, color, national origin, citizenship or immigration status, age, perceived or actual sensory, physical or mental disability, pregnancy, genetic information, gender, sexual orientation, gender identity, marital status, creed, religion, honorably discharged veteran or military status, or the use of a trained guide dog or service animal. Green River College prohibits discrimination on the basis of sex, including sex-based harassment, and sex discrimination in any education program or activity that it operates, as required by Title IX and its regulations, including in admission and employment. Inquiries about Title IX may be referred to Green River College’s Title IX Coordinator, the U.S. Department of Education’s Office for Civil Rights, or both.
 
Reporting: Any employee, student, applicant, or visitor who believes that he, she or they have been the subject of discrimination or harassment should report the incident or incidents to the College’s appropriate Title IX Coordinator identified below. If the complaint is against that Coordinator, the complainant should report the matter to the President’s office for referral to an alternate designee.
 
For students/employees/public/visitors/applicants:
Korland Simmons, Title IX Coordinator • Equity, Diversity, Inclusion
Email: titleixcoordinator@greenriver.edu

Salary : $4,517 - $4,865