Demo

Sales Director, New York

Green Thumb
New York, NY Full Time
POSTED ON 2/20/2025
AVAILABLE BEFORE 5/16/2025

The Role

Green Thumb is seeking a talented Sales Director to oversee our established New York cannabis wholesale program. As a Sales Director, you will be responsible to ensure we meet and exceed our distribution targets and revenue growth targets. As a manager of a team, you will be a player / coach responsible for maximizing our sales team potential, influencing and educating our customers, developing sales strategies, maintaining budget / sales forecasts, developing a promotional strategy and manage the overall execution of the sales plan. You thrive in a growth, gritty environment and aren't afraid to roll up your sleeves and dive in. This role is best suited for an extroverted go-getter who doesn't mind phone calls, driving and ample facetime. You will be in dispensaries often interacting with a variety of clientele. Above all, you will embody Green Thumb's people first culture.

The territory for this position is the state of New York. Travel expected up to 50% within the state.

Responsibilities

  • Lead and coach a team of account executives to meet and exceed Green Thumb's wholesale objectives
  • Oversee all functions of the sales lifecycle including sales forecasting, direct relationship management and development, negotiation of buying agreements and lead conversion, deal evaluations and approvals
  • Develop annual and quarterly revenue plans, prepare monthly sales reports by product and channel to evaluate brand and product performance and develop annual and quarterly sales plans.
  • Ensure stores have proper inventory levels through sales tools, smart communication and in-store visits
  • Understand and provide insights on sales drivers and recommend new opportunities to drive incremental growth
  • Attend cannabis industry trade shows, conferences, conventions, and other professional events in an effort to stay current on industry trends as well as to interact with potential and existing customers.
  • Partner with Finance and Operations on the following activities : forecasting activities, developing revenue targets, budgeting and developing sales operations processes and compensation plans.
  • Monitor the market to observe emerging trends and competition.
  • Work with Branding and Marketing teams to develop advertising strategy and promotional activities.

Qualifications

  • 7 years of outside sales preferably in consumer packaged goods (food & beverage, preferred)
  • 2 years of people management
  • Knowledge of cannabis industry, regulations, market trends and competition highly preferred
  • Demonstrated experience of exceeding sales quotas
  • Proven ability to build and execute a sales strategy to generate and develop new business
  • Experience of P&L and budget management
  • Working knowledge of Microsoft Office tools
  • Experience working in sales management systems (i.e. Salesforce)
  • Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness
  • Adapts and thrives in a demanding, fast-paced environment
  • Possesses a high level of critical thinking
  • Operates with a high level of professionalism and integrity, including dealing with confidential information
  • Bachelor's Degree preferred
  • Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb
  • Must have a solid understanding of the Cannabis laws, rules and regulations and passion to further their understanding and knowledge of the industry and the laws.
  • Additional Requirements

  • Must pass any and all required background checks
  • Must be and remain compliant with all legal or company regulations for working in the industry
  • Must possess valid driver's license
  • Must be a minimum of 21 years of age
  • Must be approved by state badging agency to work in cannabis industry
  • LI-HYBRID

    The pay range is competitive and based on experience, qualifications, and / or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

    Green Thumb Pay Range

    110,000-$140,000 USD

    Salary : $110,000 - $140,000

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