Marketing & Analytics Specialist

Description

Description

Salary & Benefits: Competitive salary of $52,000 to $55,000. 5 weeks paid time off and paid holidays, plus Simple IRA with a 3% match, low-premium BCBS medical insurance, dental/vision reimbursement, $25,000 life insurance, and paid maternity leave. 

About Us

At Greenhouse Fabrics, we’re not just selling fabric—we’re inspiring creativity, helping designers bring their visions to life, and making the world of interiors more beautiful. As a values-driven company, we foster a collaborative, energetic work environment where your ideas are heard, your creativity is valued, and your contributions make an impact.

Who We’re Looking For

We’re seeking a data-driven and results-oriented Marketing & Analytics Specialist who is passionate about performance marketing and digital strategy. If you thrive in a fast-paced environment, enjoy diving into data to optimize campaigns, and have a keen understanding of SEO and digital advertising, we want to hear from you!

Requirements

Key Responsibilities:

Data & Performance Analysis 

• Track, analyze, and report on key marketing metrics using Google, Heap, and Meta.
• Identify trends and opportunities to improve campaign performance and user experience.
• Provide data-backed insights to support marketing strategies and decision-making.

Digital Ad Management

• Develop and manage Google and Meta Ad campaigns to drive engagement and conversions.
• Monitor ad performance and adjust strategies for optimal ROI.
• Implement SEO-driven strategies to enhance ad effectiveness and organic reach. 
• Conduct A/B testing on ad creatives, audience targeting, and landing pages.

Blogging & Education

• Research industry trends, upholstery techniques, and interior design insights to craft compelling blog content.
• Write, edit, and optimize blog posts to boost organic traffic and improve Google rankings.
• Implement SEO best practices, keyword research, and backlinking strategies to increase search visibility.
• Collaborate with the marketing and sales teams to develop educational content that positions our brand as an industry leader.

Email Marketing

• Create and manage email campaigns in Mailchimp, aligned with specific marketing initiatives.
• Develop campaign-based email sequences to promote product launches, sales, customer features, and industry trends.
• Segment audiences for personalized messaging and improved engagement rates. 
• Track key email marketing KPIs and optimize based on data insights.

Industry & Market Research

• Stay ahead of fabric, upholstery, and interior design trends to identify new opportunities. 
• Conduct competitive analysis to refine marketing strategies.
• Research audience behavior to improve targeting, messaging, and digital presence.

Requirements:

What You Bring

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in digital marketing, data analysis, or performance marketing.
• Proficiency in Google Analytics, Google Ads and Meta Ads. 
• Strong analytical skills with the ability to interpret and provide actionable insights.
• Experience managing and optimizing paid digital advertising campaigns. 
• A deep understanding of SEO strategies and Google rankings. 
• Strong writing and communication skills for content creation, blogging, and reporting.
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously. 
• A curious, problem-solving mindset, eager to learn and stay ahead of marketing trends.
• Aligns with our core values: Abundance, Candor, Joy, Resilience, Ownership. 

Bonus Skills

• Experience in the fabric, upholstery, or interior design industry.
• Familiarity with basic graphic design tools (Canva, Adobe Creative Suite).
• Experience using Heap for website analytics.

Why Join Us?

• Creative & Collaborative Team – Work alongside passionate professionals who love what they do.
• Growth Opportunities – We invest in our employees’ development and encourage innovation.
• A values-driven workplace where work-life balance matters.
• Exciting Industry – Be part of a company that works with designers and trendsetters in interior design.

Salary : $52,000 - $55,000