What are the responsibilities and job description for the Greenleaf Hospitality Group is hiring: Marketing Manager in Kalamazoo position at Greenleaf Hospitality Group?
Overview
Why Join Greenleaf Hospitality Group
At Greenleaf Hospitality Group (GHG) , we take pride in being one of the Nation's 101 Best and Brightest Companies to Work For . As a member of our award-winning team, you'll have the opportunity to make a real impact across multiple brands within the hospitality, sports, and entertainment industries.
We're looking for a strategic and dynamic Marketing Manager to lead marketing initiatives that drive brand awareness, engagement, and growth. This role requires a strong project manager who can successfully execute marketing campaigns across our Kalamazoo-based sports, dining, and entertainment businesses , including an exciting new facility launch in 2025.
Responsibilities
What You'll Be Doing
As the Marketing Manager , you'll play a critical role in developing and executing marketing strategies across multiple brands. Your key responsibilities will include :
- Leading Marketing Campaigns - Oversee campaigns from ideation to execution , ensuring alignment with business goals and refining strategies based on performance insights.
- Developing Promotional Strategies - Plan and execute promotional efforts to generate traffic both online and offline.
- Content Creation & Management - Craft engaging content for websites, blogs, and digital platforms while collaborating with internal team on social media strategy .
- Consumer Insights & Market Research - Analyze customer data, consumer trends, and industry best practices to inform marketing initiatives.
- Project Management - Lead marketing efforts for major initiatives by developing comprehensive project plans, managing deadlines and budgets, and ensuring successful execution.
- Recapping and Reporting - Track performance metrics, analyze results, and provide detailed recaps to measure the ROI and overall impact of marketing campaigns.
- Agency & Vendor Coordination - Manage relationships with advertising agencies, vendors, and external partners , including overseeing RFP processes .
- Creative Collaboration - Work with our internal design team to develop marketing materials and ensure consistency across all touchpoints.
- Surveys & CRM Management - Create surveys, analyze customer insights, and maintain company databases to optimize marketing efforts.
- Executive Support - Assist the Vice President of Marketing with high-priority projects and strategic initiatives.
Qualifications
What You Need to Succeed
What's in it for You
Ready to Make an Impact?
If you thrive in a fast-paced, creative, and collaborative environment and are passionate about marketing within sports, entertainment, and hospitality , we'd love to hear from you!
Apply today and be part of something extraordinary at Greenleaf Hospitality Group.
Salary : $600
