Digital Marketing & Media Specialist

WHO WE ARE

At Greenleaf Trust, our teams are dedicated to providing the highest level of comprehensive wealth management services, trust administration and retirement plan services. We adhere to the highest standards of fiduciary excellence while providing customized solutions and highly personal service to our clients.

SUMMARY

Responsible for partnering with a marketing firm on the project management for the execution of paid digital media campaigns, designing content for internal and external use, managing social media accounts, reporting analytics, Key Performance Indicators and ROI. Other responsibilities include evaluating multi-layered marketing and digital strategies to leverage all aspects of the brand in support of our mission.

Your role in serving our clients and assisting divisions include:

MANAGEMENT OF SOCIAL MEDIA:

• Oversee and integrate all aspects of the organization's digital presence.
• Content creation and planning for social media channels to ensure consistent messaging, branding and visibility in the community.
• Review and provide monthly reporting on activity and usage statistics for all social media channels, including websites, for use in developing and executing a social media growth strategy/campaign and calendar in accordance with business goals.
• Partner and coordinate with marketing firm on paid social media campaigns and other channels to include Google Adwords.
• Knowledge of the latest trends and advancements in digital media.
• Maintain the Social Media Policy.
• Educate team members on social media practices.
• Partner with divisions to create and execute on content to increase brand awareness and thought leadership (i.e.: LI and key word training, etc.).

ESTABLISH & MANAGE MEDIA PROJECT TIMELINES:

• Ensure media projects are delivered on time and within scope and budget.
• Establish, execute, and maintain automation of processes and projects.
• Liaison for marketing firm partners .
• Media Calendar for Advertisement .
• Partner with Marketing Firm to meet company projects as assigned.

PR & COMMUNICATIONS:

• Maximization of Salesforce and other mass mailing and event management technologies to drive marketing, client communication and business development efforts.
• Develop, execute, and maintain Drip Campaigns.
• Responsible for regular marketing mailings.
• Press release drafting and distribution.
• Creation of branded content.
• Ensure brand consistency across materials and divisions.
• Manage and update websites across all locations.
• Trademark management and tracking.

DIVISIONAL ADMINISTRATIVE RESPONSIBILITIES:

• KPI reporting and divisional expense reporting.
• Maintain appropriate Inventory supplies and marketing materials.
• New hire onboarding education.
• Coordinate and schedule vendors, photographers, and team members on Picture Day.
• Documentation and maintenance of Zavanta processes.
• Event attendance as requested or needed.

DEI COMMITMENT:

Greenleaf Trust is committed to exploring diversity, equity, and inclusion, both within the organization itself, and the communities in which we serve. We continue to seek opportunities to give back and serve, work to ensure our actions are better and more inclusive and to provide opportunities for our team members to uphold the same expectations.

SECURITY RESPONSIBILITIES:

Employees are required to comply with all information and physical security policies and procedures. Recurring training in information and physical security policies will be provided throughout your period of employment. Participation in the training is required. Refer to the Personnel Information Security Guide and the Information Security Policy Manual for further guidance on information security responsibilities and expectations.

MINIMUM EDUCATION / EXPERIENCE REQUIRED:

• Bachelor's degree in marketing, communication, digital media or any other relevant field, and minimum five years prior experience, or equivalent education and experience.
• Proven experience with multiple social media outlets, practical applications, and website design skills as they relate to increasing followers and public awareness.
• Adobe Creative Suite experience preferred.
• Knowledge of Google Analytics and Google Adwords preferred.
• Familiarity with paid social media platforms including Facebook, Instagram and LinkedIn.

TALENTS, KNOWLEDGE, SKILLS, ABILITIES:

• Strong work ethic and team orientation

• Exceptional project management and organizational skills
• Good interpersonal skills ("people skills")
• Excellent verbal and written communication skills
• Proficient with MS Office Suite
• Ability to work, and problem-solve independently
• Proactive
• Assertive
• An analytical mind with a keen eye for details
• Motivated, conscientious and reliable
• Ability to prioritize and multi-task within tight deadlines in a fast-paced team environment
• Patient, honest and positive
• High energy, proactive self-starter, with results orientation and an exceptionally strong work ethic
• Forward thinker who sets priorities and goals
• An agile thinker with high tolerance for change and ambiguity
• Presence and communication skills which resonate with experienced, highly capable, leaders and colleagues
• Excellent negotiation skills

EQUIPMENT USED:

• Computer
• Various copiers, printers, and scanners
• Multi-line phone
• Audio Visual Equipment
• Smart Phone

SYSTEM APPLICATIONS USED:

• Office 365
• DocuSign
• ISolved

CONTACTS:

• Greenleaf Team members
• Clients, prospects and Centers of Influence
• Vendors, suppliers, contractors, service providers
• Marketing partners

PHYSICAL REQUIREMENTS:

• Responsible for focused work on computers.
• Must be able to sit and work at a computer, make phone calls, schedule and participate in video conferences, phone, and in person meetings.

WORK ENVIRONMENT:

Professional, well-maintained office environment with ample lighting and ventilation.

OTHER:

• The position may require occasional full day or overnight travel to attend events.
• Our normal operating hours are Monday through Friday from 8:15 a.m. to 5:00 p.m.