What are the responsibilities and job description for the Senior Category Manager position at Greenworks?
Company Summary:
As a rapidly growing global manufacturer of residential and commercial products, Greenworks is leading the charge toward a more powerful and sustainable future. With over 20 years of research and development, including over 1000 patents in outdoor power equipment, power tools, and lifestyle products, we’re pushing the limits of what battery technology can do to improve the quality of work and life.
Position Summary:
The Senior Category Manager is responsible for specific product categories selling to Amazon. This includes, but not limited to developing product line ups, profitably recommending promotional and advertising strategy, managing inventory and working cross functionally within the company. This position will plan, organize, direct, control, and provide the marketing leadership to achieve short-range and long-range business development objectives and helping to manage its corresponding P/L statement.
Additionally this candidate will lead all marketing initiatives for Amazon. This includes creating, implementing, and analyzing the best online marketing strategies through product detail page execution, digital merchandising, and brand-specific content to commerce initiatives. You will also be responsible for the execution and daily optimization of timely and compelling digital marketing campaigns, including PPC, coupons & discounts, video, display advertising, and insight-driven reporting.
Essential Duties and Responsibilities:
- Creating and developing a strategic short and long-term plan for designated product categories
- Conduct market research and analyze trends based on consumer behavior
- Make forecasts for product demand to ensure product availability meets demand
- Establish and execute full year promotion plan (best deals, coupons, discounts, DOTD, etc.)
- Develop pricing with finance to ensure products meet margin guidelines
- Manage and track budget with financial team
- Daily collaboration with Global counterparts to execute sales plans
- Build a deep knowledge of our products, customers, and competitors
- Work with advertising team to ensure new and core items have proper exposure in the market
- Create and maintain banner ads
- Collaborate with internal teams to maintain and optimize product pages, brand store, and A content for a streamlined and optimized user experience
- Initiate BTR (born to run) orders and Amazon vine to expedite new item launches
- Collaborate with buyer to expand product selection
- Develop exit strategies for unsuccessful products
- Create and optimize marketing campaigns and strategies for multiple international markets simultaneously.
- Optimize budgets and spending according to social media ad performance.
- Liaise between sales, external partners, US marketing, and the account to effectively execute retailer-specific merchandising and promotional initiatives.
- Analyze data to determine ways to optimize performance to improve conversion rates, open percentages, and other key metrics.
- Provide high-quality performance reports to supervisors.
- Make recommendations to continually improve performance by analyzing internal results, and competitive data, and keeping on top of industry trends.
- Document clearly defined action steps and recommendations.
Required Education and Experience:
- Motivated self-starter with high positive energy level
- Bachelor’s degree in Marketing or related field and 5 years of product marketing experience
- Excellent communication and interpersonal skills, along with the ability to communicate effectively
- Strong written communication skills
- Strong organizational skills and the ability to manage multiple projects in a lean, fast-paced environment
Compensation and Benefits:
- Health, dental, and vision coverage
- Assistance with fertility treatment and adoption
- 401k company match plan
- Paid sick, personal, and vacation time
