Vice President of GP Rental

Gregory Poole Equipment Company is a family founded, family owned, and family led organization. We care about our employees and communities and have for the last 73 plus years we have been in business. Please visit our resources to explore how you align with our mission at Gregory Poole Equipment Company:  About GPEC - Link    PRIMARY FUNCTION: The VP of GP Rental will lead business development and operational strategies for all rental services locations promoting profitable and accelerated rental growth.   ESSENTIAL DUTIES: Define & implement a strategy for profitable rental growth, through the engagement of all relevant stakeholders. Oversee time utilization and finance utilization for the GP Rental fleet. Collaborate with Caterpillar on an accelerated growth project focusing on significant growth of the rental business over the next 5 years. Develop and execute an annual business plan for rental services that includes growth strategies for all revenue streams, rentals, repair and maintenance services. Oversee and promote programs that increase sales while achieving targeted price realization and profit margins. Lead and develop operations and sales manager to ensure all locations are following all SOPs and ensure they are evolving to support the growth and efficiencies of the business. Collaborate closely with the other division sales leaders to develop specific strategies and action plans that leverage the full resources of all sales teams to collectively grow revenues in all divisions. Work closely with the director of marketing to develop an annual marketing communication strategy to promote division's brand and services. Work closely with operations and asset management teams to efficiently manage fleet assets including acquisition, allocation and disposal, and to build and maintain efficient operations that drive profitability and superior customer experience. Work closely with the GP Rental sales and operations managers to ensure financial control and integrity are maintained at the highest level. Work effectively as a team member of the Construction Division Staff to help foster divisional growth and teamwork. Participate as a member of the Group assisting to drive overall strategy for the company.   MINIMUM REQUIREMENTS: Education: BS degree in Business Administration, BS in Marketing or related field. Work Experience: 10 years of experience in a similar role in the construction or heavy equipment industry. 3 years of supervisory/leadership experience, and 5 years rental experience. Equipment dealership experience preferred. Physical: Must be able to periodically travel during the day or for overnight business needs, both by vehicle and air transportation.  Other: Must have excellent customer service skills; Must have intermediate PC skills using Microsoft Office and CRM software; Must have a valid driver’s license with acceptable record.     This job description is not intended to be all-inclusive.  Your supervisor may request and assign you similar duties.  Any major modification of this job role requires Human Resources approval.