What are the responsibilities and job description for the Business Development position at Gregory Welteroth Advertising?
We are looking for a dynamic professional who can build strong relationships and can identify new markets, services, processes, and partnerships. If you can build client relationships and work to offer strategies and opportunities for growth and the ability to convert leads into clients you will be successful with us.
Duties and Responsibilities:
- Analyze client data and information to inform client strategy
- Understand KPI development and lift measurement
- Understand attribution modeling
- Strong quantitative capability
- Understanding of media in order to support recommended client strategies
- Inform and advise various levels of client management and stakeholders
- Meet with clients and vendors to discuss procedures and strategy
- Analyze habits and data available from the competitor landscape
- Research market and industry trends and patterns
- Compare ROAS/ROI with past data and reports
- Simplify findings and client campaign performance reports into presentations (PowerPoint)
- Organize and store data for future prospective clients
- Create diagrams and documentation to pinpoint problems and find solutions
- Identify and understand problems through forecasting, quantitative reporting, research, and statistical analysis
- Recommend campaign changes and improvements based on findings
Ideal Candidate:
- Bachelor’s degree systems engineering, business management, economics, mathematics, marketing (with quantitative focus) or accounting
- Able to perform statistical analysis
- Critical thinking and problem solving in complex situations
- Strong written and verbal communication skills
- Able to multitask, prioritize, and manage time efficiently
- Strong PowerPoint capability
Company Summary
Gregory Welteroth Advertising (GWA) is a national award-winning privately-held advertising and marketing company that specializes in media buying strategy, cooperative retailer-based programs and national branding campaigns. We support small businesses, large businesses and boutique brands. We use premium technology to support our brands like Alteryx, Tableau, and Salesforce. Our offices are located in central Pennsylvania, we have spent the past 30 years working with national and international brands to create programs that increase sales and brand awareness.
