Marketing Manager/Executor

Job Title: Marketing Manager/Executor

Location: 120 E. Main St., Washington, IA

Company Overview: Greiner Buildings is a leader in the construction industry, specializing in post frame and steel frame buildings, design, and general contracting. With a reputation for excellence and innovation, we are committed to delivering high-end projects that exceed client expectations. We are in search of a dynamic, talented Marketing Manager/Executor to join our team and help achieve our ambitious growth and excellence goals.

Job Summary: The Marketing Manager/Executor is responsible for developing and implementing marketing strategies that enhance the company’s visibility, drive lead generation, facilitate sales conversions, and support business growth. This role requires a creative, strategic, and analytical thinker/doer who will take a hands-on approach, is capable of managing executing multiple projects simultaneously and collaborating with cross-functional teams.

Key Responsibilities:

• Develop and execute comprehensive marketing plans to promote the company’s services and brand.

• Manage the company’s online presence, including website updates, social media channels, and digital marketing campaigns.

• Monitor SEO performance to: Identify problems, Report successes, improve website visibility, increase user engagement, and drive organic traffic and revenue.

• Manage advertising campaigns including Google Ads, etc.

• Coordinate with 3rd party website developer, taking full responsibility for website content, appearance, organization and effectiveness.

• Create and oversee content for various platforms, including brochures, newsletters and direct mailings.

• Conduct market research to identify trends, opportunities, and competitors’ strategies.

• Collaborate with the sales team to develop targeted campaigns that generate leads and convert prospects.

• Organize and manage special events, trade shows, community events and sponsorships to increase brand awareness.

• Monitor and report on the performance of marketing initiatives, providing insights and recommendations for improvement.

• Assistance with developing and managing marketing budget.

• Manage relationships with external vendors, such as website developers, graphic designers, printers, online clothing store and advertising representatives.

• Ensure all marketing materials align with the company’s brand guidelines and values.

• Maintain customer relations with follow-ups and appreciation measures.

• Manage inventory and placement of jobsite signs.

Qualifications:

• Minimum of 2 years of experience in marketing, preferably within the construction or related industries.

• Proven track record of creating and executing successful marketing campaigns.

• Strong knowledge of digital marketing tools and analytics platforms (e.g., Google Analytics, SEO, PPC).

• Excellent communication and interpersonal skills.

• Ability to manage multiple projects and meet deadlines.

• Creative thinker with strong problem-solving skills.

• Proficiency in marketing software and tools (e.g., Adobe Creative Suite, CRM systems).

Preferred:

• Bachelor's degree in Marketing, Business Administration, or a related field.

• Experience in construction marketing.

• Photography &/or Videography including editing software.

What We Offer:

• Competitive salary to commensurate with experience and full benefits package.

• Opportunities for professional growth and development.

• A collaborative and supportive work environment.

• The chance to make a significant impact in a growing company.