Demo

General Manager, PerformanceGeneral Manager, Performance

Grey Search + Strategy
Brainerd, MN Full Time
POSTED ON 4/8/2025
AVAILABLE BEFORE 5/8/2025

Job Title: General Manager / Advertising Director

Our client is a family-owned media and technology company with a rich history of providing trustworthy, quality journalism and business solutions for over a century. As one of the Upper Midwest's largest media organizations, they are leaders in print and digital news, broadcasting, printing, and agency advertising.

About Us

We are comprised of passionate and purpose-driven people fueled by collaboration and innovation. In addition to a generous benefits package, you'll enjoy development and growth opportunities, an inclusive and creative culture, and a safe working environment.

Job Description

Are you looking for a role that offers leadership opportunities, influence daily operations, and contributes to important community work? As the General Manager, you will manage the Brainerd, Minnesota publication to achieve revenue goals.

Key Responsibilities:

  • Direct and manage the day-to-day operational activity of the Brainerd Dispatch to ensure revenue goals and expense budgets are met.
  • Provide guidance to team members to ensure company goals and objectives are achieved.
  • Coach and manage local advertising sales team members to develop advertising strategies and attain revenue targets.
  • Work closely with Vice Presidents to align on strategy and prepare annual budgets, collaborate on sales opportunities, and continuously collaborate with Marketing, Finance, Human Resources, Circulation, and Commercial Printing teams.
  • Provide local market intelligence to company-wide leadership.
  • Communicate with the business office regarding revenue forecasting, payments, sales variances, etc.
  • Assist with employee recruitment, hiring, supervision of new hire sales training program, staff development, and participate in succession planning for key leadership roles.
  • Ensure the local business is profitable and sustainable long-term, identifying ongoing expense improvement measures to ensure maximum efficiency.
  • Represent the brand through engagement with civic groups, interacting with local business leaders, and representing each location at community events.

Requirements

Bachelor's degree or equivalent in a related field, plus six to ten years of related experience and/or training.

Proven history of successful leadership with qualities such as visionary, high energy, self-managing, effective communicator, fostering creativity and innovation, and managing complexity.

Experience cultivating an active network of relationships, driving collaboration and alignment, relating well to key colleagues, and connecting with all employees.

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