Digital Marketing Manager

Greybrook Realty Partners

Greybrook Realty Partners is a Toronto-based private equity real estate investment firm that invests and actively manages residential, commercial and mixed-use developments. The firm offers investors the unique opportunity to partner alongside leading North American real estate developers in the development and construction of new real estate assets and value-add projects. Greybrook and its affiliates have invested in over 110 real estate projects in Canada and the United States with an estimated gross development value of CAD $38 billion.

Overview of Position

This is an exciting opportunity for a strategic and results-driven leader with a proven ability to execute and oversee integrated multi-channel digital campaigns to join an entrepreneurial and rapidly growing real estate private equity firm. A key member of the dynamic marketing team, the Digital Marketing Manager will report directly to the VP, Marketing

The Digital Marketing Manager will be responsible for leading the development and execution of Greybrooks integrated digital marketing initiatives. Through a strategic mindset and a broad range of digital marketing skills, they will proactively drive the optimization of Greybrooks digital presence, increasing brand awareness, product demand and creating a consistent end-to-end experience for key audiences. The Digital Marketing Manager will oversee and be accountable for all aspects of our digital capabilities across the firms various digital channels to support Greybrooks overall business priorities and key objectives.

Responsibilities

• Work closely with the Marketing Team to develop, implement and manage the firms end-to-end digital presence and capabilities across various channels;
• Oversee organic and paid media strategies and initiatives focused on brand awareness, lead generation and engagement of key audiences;
• Design and implement integrated omni-channel customer journeys across all digital channels and communication platforms;
• Develop and execute a content strategy that leverages various content formals (ie blog posts, white papers, case studies) to educate target audiences and establish firms subject matter expertise;
• Lead and manage marketing automation programs for events, webcasts and email campaigns;
• Oversee website management and SEO strategies to optimize page ranking;
• Supervise the development of engaging and visually appealing marketing content across marketing platforms, including social media, digital campaigns and events;
• Ensure the creation and editing of multimedia content, such as graphics, videos, and infographics, meets strategic goals;
• Manage budgets and resources for digital marketing projects and initiatives;
• Produce and analyze regular reporting on digital marketing metrics to drive marketing effectiveness and leverage data-driven insights;
• Collaborate with various business units to develop engaging content that is aligned with key messaging and business objectives;
• Conduct ongoing research into digital trends, identifying new marketing tools to drive better outcomes and stay ahead of industry changes;
• Manage and develop relationships with third party vendors.

Qualifications & Experience

• A creative marketing expert with a minimum of 5-7 years experience in digital marketing capacity;
• Experience within a financial/investment-oriented firm or a creative agency working with investment oriented or development clients;
• Post-Secondary education required, preferably with a focus in marketing, communications or advertising;
• A dynamic professional who is looking for an opportunity to be a value creator in a fast-paced and high-performance environment;
• Team player, as well as, independent self-starter who proactively seeks opportunities to improve processes and enhanced capabilities;

Key Attributes

• Ability to operate and thrive in a fast-paced, dynamic environment
• In-depth knowledge of a wide range of digital marketing strategies and tactics across all platforms and communication channels including but not limited to web management, social media, paid marketing, marketing automation, and SEO/SEM;
• Hands-on experience with digital analytics platforms (Google Analytics) and campaign reporting;
• Excellent communication skills with a demonstrated ability to write compelling marketing messaging;
• Demonstrated creative design experience with graphic and video editing an asset;
• Proven ability to manage multiple priorities;
• Strong finance, economics and real estate acumen an asset.
• A team player with strong interpersonal skills.