What are the responsibilities and job description for the Marketing Associate position at Greystar?
About Greystar
Greystar is a leading global real estate company offering expertise in property management, investment management, development, and construction services. Headquartered in Charleston, South Carolina, Greystar manages and operates over $290 billion of real estate in 247 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region.
The Marketing Associate is responsible for creating customized tactical marketing strategies and ensuring consistent deployment across their portfolio. They will partner with groups internal and external to implement a strategic marketing plan that aligns with community and portfolio goals.
Job Description:
1. Serves as primary marketing contact for Onsite and Operations teams for an assigned portfolio of sites.
2. Provides ongoing marketing support to community teams, business leaders, and clients on a dedicated portfolio of assets. Develops tactical marketing campaigns and individual asset marketing strategies that promote each community's brand and achieves its business goals over the life of the asset.
3. Assists onsite teams with establishing and implementing social media strategy, email marketing, advertising websites, content and overall customer experience.
4. Analyzes reports and presents marketing performance data to internal and external clients by gathering and researching available sources of business intelligence data, partnering with revenue management, and proactively monitoring asset status to set short- and long-range marketing plans.
5. Communicates via webinars, live presentations, social media tools, website content, training manuals, and participation in major internal and external events to enhance engagement and satisfaction of internal and external clients.
6. Recommends preferred design agencies, consults on creative scope of work, distributes requests for proposals, and project manages property branding initiatives to ensure high quality and timely completion of branding deliverables.
7. Manages and organizes the storage of all marketing assets and maintains digital assets.
8. Meets with advertising and marketing partners on a regular cadence, reviews proposed service contracts to confirm preferred rates and ideal service levels, recommends creative service providers, monitors and manages advertising suppliers for product performance and service quality, and fine tunes services/budgets in place as needed to achieve optimal results that support asset performance goals.
9. Manages onboarding and offboarding of communities within assigned portfolio.
10. Supports and collaborates on new business development regionally.
11. Supports and contributes to marketing budget recommendations at each individual asset and monitors spend to align with ROI benchmarks.
12. Provides technical guidance and support to onsite and corporate teams as well as colleagues to include troubleshooting challenges discovered as onsite teams audit digital ad channels for accuracy.
13. Collaborates with our national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level.
14. Senior role may be assigned based on experience and/or complexity of responsibilities assigned.
Responsibilities:
- Primary marketing contact for Onsite and Operations teams
- Ongoing marketing support to community teams and clients
- Establishing and implementing social media strategy, email marketing, and advertising websites
- Analyzing reports and presenting marketing performance data
- Communicating via webinars, live presentations, and social media tools
- Managing property branding initiatives and maintaining digital assets
- Meeting with advertising and marketing partners to review service contracts and recommend creative service providers
Requirements:
- Bachelor's degree in Marketing or related field
- 2 years of marketing experience in apartment living industry
- Excellent communication, project management, and analytical skills
- Ability to analyze complex data and present findings
- Strong understanding of social media platforms and marketing automation software
Greystar is a leading global real estate company offering expertise in property management, investment management, development, and construction services. Headquartered in Charleston, South Carolina, Greystar manages and operates over $290 billion of real estate in 247 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region.
The Marketing Associate is responsible for creating customized tactical marketing strategies and ensuring consistent deployment across their portfolio. They will partner with groups internal and external to implement a strategic marketing plan that aligns with community and portfolio goals.
Job Description:
1. Serves as primary marketing contact for Onsite and Operations teams for an assigned portfolio of sites.
2. Provides ongoing marketing support to community teams, business leaders, and clients on a dedicated portfolio of assets. Develops tactical marketing campaigns and individual asset marketing strategies that promote each community's brand and achieves its business goals over the life of the asset.
3. Assists onsite teams with establishing and implementing social media strategy, email marketing, advertising websites, content and overall customer experience.
4. Analyzes reports and presents marketing performance data to internal and external clients by gathering and researching available sources of business intelligence data, partnering with revenue management, and proactively monitoring asset status to set short- and long-range marketing plans.
5. Communicates via webinars, live presentations, social media tools, website content, training manuals, and participation in major internal and external events to enhance engagement and satisfaction of internal and external clients.
6. Recommends preferred design agencies, consults on creative scope of work, distributes requests for proposals, and project manages property branding initiatives to ensure high quality and timely completion of branding deliverables.
7. Manages and organizes the storage of all marketing assets and maintains digital assets.
8. Meets with advertising and marketing partners on a regular cadence, reviews proposed service contracts to confirm preferred rates and ideal service levels, recommends creative service providers, monitors and manages advertising suppliers for product performance and service quality, and fine tunes services/budgets in place as needed to achieve optimal results that support asset performance goals.
9. Manages onboarding and offboarding of communities within assigned portfolio.
10. Supports and collaborates on new business development regionally.
11. Supports and contributes to marketing budget recommendations at each individual asset and monitors spend to align with ROI benchmarks.
12. Provides technical guidance and support to onsite and corporate teams as well as colleagues to include troubleshooting challenges discovered as onsite teams audit digital ad channels for accuracy.
13. Collaborates with our national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level.
14. Senior role may be assigned based on experience and/or complexity of responsibilities assigned.
Responsibilities:
- Primary marketing contact for Onsite and Operations teams
- Ongoing marketing support to community teams and clients
- Establishing and implementing social media strategy, email marketing, and advertising websites
- Analyzing reports and presenting marketing performance data
- Communicating via webinars, live presentations, and social media tools
- Managing property branding initiatives and maintaining digital assets
- Meeting with advertising and marketing partners to review service contracts and recommend creative service providers
Requirements:
- Bachelor's degree in Marketing or related field
- 2 years of marketing experience in apartment living industry
- Excellent communication, project management, and analytical skills
- Ability to analyze complex data and present findings
- Strong understanding of social media platforms and marketing automation software
