What are the responsibilities and job description for the Marketing Manager Job at Griffin Greenhouse Supplies in Tewksbury position at Griffin Greenhouse Supplies?
Qualifications
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities
Strong creative, strategic, analytical, organizational and personal sales skills
Experience developing and managing budgets, and hiring, developing, supervising and appraising personnel
Demonstrated successful experience writing press releases, making presentations and negotiating with media
Experience overseeing the design and production of print materials and publications
Computer literacy in word processing, data base management and page layout
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production social media, etc
Commitment to working with shared leadership and other members of staff
Strong oral and written communications skills
Ability to manage multiple projects at a time
Approximately 5% Out-of-town, overnight travel is required
Minimum of 7 years' experience in marketing, communications or public relations with demonstrated success
Bachelor's degree in business, Marketing or similar area of study or equivalent years of experience in a similar position
Physical Demands : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job
To perform this job, the employee must be able to sit for long periods of time, work in front of a computer screen for the majority of the day, use the telephone for the majority of the day, and bend and reach to file records
In addition, the employee must be able to move about the building and be able to travel via airplane and car
Responsibilities
Summary : The Marketing Manager is responsible for developing, implementing and executing strategic marketing plans for the entire organization in order to attract potential customers and retain existing ones
They play a critical role in aligning creative direction with the company’s strategic goals by carrying out the following duties and responsibilities
Lead and manage direct marketing, public relations, advertising, online marketing, social media, event marketing and internal creative services
Direct the efforts of the marketing staff and coordinate at the strategic and tactical levels across departments and divisions
Responsible for the department’s goals and financial objectives
Work closely with Sr. Leadership, sales and business management in determining market trends and to create demand and recognition for the Organization’s offerings
Plan, develop and implement internal and external marketing plans, marketing communications, and public relations activities
Ensure articulation of desired image and position both internally and externally
Responsible for editorial direction, design, production and distribution of all publications and collateral materials
Develop short- and long-term plans and budgets for the department and its activities, monitor progress, assure adherence and evaluate performance
Create and ensure that the company is communicating the right messaging to attract prospective customers and retain existing ones
Plan / Coordinate and Execute Expos / Tradeshows for overall company success
Build and develop plan to track towards the budget for expense and income working with the Director of Vendor Relations
Increase Social Media Engagement and help support other departments on Social Media platforms, such as HR for Job Opening advertisement and communication
Help develop and ensure that the Organization’s philosophy, mission and vision are pertinent and practiced throughout the organization
Develop and coordinate means to seek regular input from the Organization’s key employees regarding the quality of programs and services and the Organization’s relevance
Maintain a climate that attracts, retains and motivates top quality personnel
Recruit, train, support and guide qualified personnel
Ensure effective management within the marketing, communications and public relations function, with provision for succession
Keep a pulse on the job market with advanced job matching technology.
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