Associate Director, Marketing Analytics

This role will be based at our corporate office in RTP, NC or our office in Boca Raton, FL offering a flexible hybrid work schedule.

The Head of Marketing Analytics will play a crucial role in transforming data into actionable insights to drive business success. This role requires a strategic thinker with expertise in data analytics, advanced modeling, and business intelligence. The ideal candidate will lead high-performing teams, collaborate cross-functionally, and leverage analytics to shape decision-making across the organization

• Provide insights on customer segmentation, lifetime value, and behavior to inform marketing strategies.
• Identify trends and opportunities in data to inform strategic decision-making for growth and retention.
• Define and execute the analytics roadmap, aligning it with overall marketing and business goals.
• Develop predictive models to forecast customer behavior, campaign outcomes, and market trends.
• Leverage AI and machine learning techniques to uncover deeper insights and enhance predictive accuracy.
• Use analytics to recommend optimal budget allocations across channels and campaigns for maximum impact.
• Use advanced analytics to identify opportunities for increasing donor retention and optimizing plasma collection strategies across centers.
• Develop donor-centric analytics frameworks to track and improve donor satisfaction, engagement, and retention.
• Conduct scenario analyses to evaluate the potential outcomes of various marketing strategies and recommend the best course of action.
• Analyze competitor performance and market positioning to identify areas for differentiation and strategic advantage.
• Work closely with marketing teams to design data-driven campaigns that enhance donor outreach and engagement.
• Drive cultural change by promoting the adoption of analytics as a core function across all levels of the organization.
• Create tailored reports and presentations for different levels of stakeholders, translating complex data into clear and actionable insights.
• Build and maintain dashboards and reporting tools to provide real-time insights into key performance metrics.
• Ensure analytics processes adhere to data privacy laws and industry regulations, fostering trust among donors and stakeholders.

Knowledge, Skills & Abilities

Analytical Skills: Advanced data management, execution, and conclusion of analysis.

Strategic Vision: Ability to align analytics initiatives with the organization?s long-term goals and donor-centric strategies.

Critical Thinking: Quickly acquires industry and company-specific technical skills and knowledge, open to change, and experiments with solutions.

Storytelling: Translates complex analytics findings into compelling narratives for stakeholders.

Results Delivery: Consistently high performer, results-oriented, agile decision-making, and proposing improvement actions.

Influence and Negotiation: Uses persuasion skills to influence others? decisions with confidence and firmness.

Leadership: Direct and tolerant with others, listens, and seeks to understand the interests of all divisions and areas before acting.

Teamwork: Collaborates with others, forms part of a group, and works across areas prioritizing collective interests over personal ones.

Effective Communication: Actively listens, asks the right questions to move goals forward, and expresses ideas clearly and concisely.

Dynamism and Energy: Works hard in changing situations with diverse stakeholders, maintaining productivity.

Adaptability and Flexibility: Recognizes and is open to constantly changing circumstances, adjusts behavior when necessary.

Learning and Continuous Improvement: Focuses on developing personal and professional knowledge, skills, and abilities to grow and improve continually

Education & Experience

• Bachelor?s degree in Data Science, and or in Statistics, Economics, Computer Science, Marketing Analytics, or a related field. Advanced degrees or certifications in relevant areas are a plus
• Fluent in Spanish is a plus
• 8 ? 10 years of experience in data analytics, marketing analytics, or business intelligence roles, with at least 3?5 years in a leadership position.
• Strong expertise in PowerBi, Google Analytics and other data analysis and modelling tools.
• Experience in creating and managing predictive and prescriptive models to drive business decisions. Professional experience in the pharmaceutical or related industry is a plus.
• Experience in designing and implementing analytics for customer loyalty or retention programs is a plus.
• Expertise in SQL, Python, R, or additional data analysis and modelling tools is also a plus.

We offer benefits including medical, PTO, up to 5% 401K match, and tuition reimbursement. We are committed to offering our employees opportunities for professional growth and career progression. Even though we are a global healthcare company with employees in 30 countries, Grifols prides itself on its family-like culture. Our company has more than tripled its workforce in the last 10 years ? we?re growing, and you can grow with us!

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Third Party Agency and Recruiter Notice:

Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.

Grifols provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other characteristic or status protected by law. We will consider for employment all qualified Applicants in a manner consistent with the requirements of applicable state and local laws

Location:NORTH AMERICA : USA : NC-RTP
NORTH AMERICA : USA : FL-Boca Raton:USNC0001 - RTP NC-Headquarters