What are the responsibilities and job description for the Content Marketing, Manager position at GRM Information Management Services?
Content Marketing Manager (GRM Marketing)
(High tech / Software writing experience is mandatory.)
Come join the GRM Information Management and VisualVault marketing teams in our Jersey City, NJ office to help build our traditional information management business (GRM) and to accelerate the growth of our cloud-based digital solutions platform (VisualVault).
We’re looking for a talented Content Marketing professional to own the strategy, planning and creation of a broad variety of content. Quality copywriting skills are central to this role – both long (white papers, blog posts) and short form (social media, video scripts, email marketing) output is required. This role reports to the Vice President, Marketing.
Key Responsibilities:
This position is responsible for driving both GRM’s and VisualVault’s approach to content marketing and the actual creation of that content. This role works within the Marketing department, collaborating closely with marketing management, marketing project management, digital marketing and an experienced in-house graphic designer to set Strategy, Content Calendars and lead creation of a broad variety of materials:
· videos
· website content
· email campaigns
· promotional literature
· press releases
· social media content
· case studies
· white papers
Minimum Qualifications
· Bachelor’s degree
· 3 years of experience writing b2b content and a strong foundation in technology (software a plus)
· Demonstrated ability to understand technical concepts and market needs and translate into effective messaging for business audiences
· Multi-tasker – ability to work effectively on multiple projects concurrently
· Creative, collaborative, self-starter
Job Type: Full Time Employee
Job Location: Hybrid: Jersey City, NJ / home
Required education: Bachelor’s degree
Required experience: 3-5 years copywriting experience
