What are the responsibilities and job description for the Senior Media Analyst position at Grocery TV?
Meet GTV
We're modernizing in-store marketing to help brands and retailers reach shoppers. Our platform makes it easy to run digital advertising campaigns throughout the physical grocery store.
Our team enjoys the complexities of a product that's both physical and digital and balances the needs of retailers, brands, and agencies. We're founder-led with Series B funding and values that prioritize ownership, growth, transparency, and partnership.
Here are the problems you'll be solving
Despite increasing interest from brands and a wave of new entrants, in-store digital advertising remains under-proven and under-measured compared to more established advertising channels. The Senior Media Analyst will help narrow this gap, utilizing in-house data and leading measurement partners to prove out the value of in-store advertising and Grocery TV's offerings.
This role will collaborate closely with our Marketing, Media Sales, and Data teams to ensure we have the right data and insights to package and position our inventory in the market. They will also represent Grocery TV's measurement capabilities externally with agencies and brands through customer calls, blog posts, industry conferences, and more.
The ideal candidate brings a wealth of media measurement experience, an insatiable curiosity, and a strong desire for ownership and impact.
Responsibilities
Ownership is a cornerstone of the employee experience. With that, we take pride in fostering an environment where our teammates can take the initiative for their growth and the success of their team & organization. Here are some responsibilities this role will own.
- Conduct and coordinate campaign measurement studies utilizing both in-house and third-party data sources.
- Design and execute consumer insights studies to help our Marketing team understand our shoppers and position ourselves in the market.
- Showcase GTV's measurement capabilities during sales engagements and industry events.
- Explore and assess new strategic measurement partnership opportunities.
- Identify key customer insights and segments relevant to advertisers, source missing data from third-party providers, and collaborate with our Data team to integrate new data sets.
- Create data visualizations, write data-driven blog posts, and advocate for the value of in-store advertising and GTV solutions.
- Maintain a catalog of all relevant third-party research.
Growth opportunities
If you've been in a larger organization with limited scope and exposure or in a smaller organization with less scale and complexity, this role could be a level-up opportunity.
Qualifications
Relevant Experience
Soft Skills
Technical Skills
Compensation
As a part of our commitment to transparency, we use a market-based formula that provides consistency across roles & experience levels and publish all of our compensation data internally for our team. We're open to a range of experience levels for this position. Here are the annual salaries for each level :
In our initial conversation, we'll discuss what level best aligns with your experience.
Interview Flow
1. Apply
Apply and look for a response from our team about the next steps.
2. Intro interview with people team
Our recruiter will give you a call to learn more about you and answer any questions you might have about our team or the role.
3. Technical interview with hiring manager
This will be a high-level conversation with your future manager. You'll meet with them to dive into the details of the position and your experience.
4. Technical interview with hiring team
We'll dive deeper into your technical abilities by meeting with your future teammates and completing a collaborative technical assessment.
5. Values interview with collaborative teams
Chat with two people who work collaboratively with your role to give us a clear idea of how you'll work with others.
6. Leadership interview
Last but not least, you'll meet with one of our co-founders to make sure your values and career goals align well with our team.
Ready to start?
To connect with our team, complete our quick application, and we'll be in touch soon.
Benefits and Perks
Our environment prioritizes collaboration, respect, and partnership. One of the ways we show that to our team is through our benefits program.
Interview Flow
1. Apply
Apply and look for a response from our team about the next steps.
2. Intro interview with people team
Our team will give you a call to learn more about you and answer any questions you have.
3. Technical interview with hiring manager
This is a high-level conversation with your future manager. You'll meet with them to dive into the details of the position and your experience.
4. Technical interview with the hiring team
We'll dive deeper into your technical abilities by meeting with your future teammates and completing a collaborative technical assessment.
5. Values interview with collaborative teams
Chat with two people who work collaboratively with your role to learn about each others' working styles
Ready to start?
To connect with our team, complete our quick application, and we'll be in touch soon.
Feeling imposter syndrome? Reach out to us!
We're happy to help you better understand the role and what we're looking for.
Salary : $167,500
