About Groundfloor
Groundfloor is a vibrant community hub designed for work, connection, and collaboration. We create spaces that unite people for deep work, shared meals, and engaging events. As we continue to grow, we are looking for a Marketing Lead to help shape and execute our marketing strategy, ensuring we reach the right audience, tell captivating stories, and build a recognizable brand.
About the Role
As our Marketing Lead , you will be instrumental in driving awareness, engagement, and growth across various channels. Your responsibilities will encompass brand storytelling, content marketing, paid acquisition, and community engagement , ensuring Groundfloor continually attracts and retains ideal members. This is a versatile marketing role ideal for someone who thrives on variety, possesses both creative and analytical skills, and enjoys building a brand from the ground up.
Key Responsibilities
Develop and implement a comprehensive brand marketing strategy to enhance Groundfloor's identity and engagement.
Create and maintain a content calendar to ensure consistent messaging across email, social media, and other platforms.Craft engaging stories and campaigns that convey Groundfloor's value to both potential and current members.Growth & AcquisitionLead multi-channel marketing initiatives , including email, paid social, website, and partnerships to drive new memberships.
Identify and explore new growth opportunities , focusing on optimization for conversion and retention.Manage and monitor marketing budgets , ensuring effective spending and strong ROI.Community & Member EngagementDevelop and implement retention and loyalty programs to keep members engaged.
Oversee email & SMS marketing to keep members informed and enthusiastic about Groundfloor's offerings.Support local marketing initiatives for new locations , ensuring a robust brand presence in key markets.Performance & OptimizationAnalyze marketing metrics to gauge performance and identify areas for improvement.
Optimize marketing efforts through A / B testing, audience segmentation, and creative iteration .Responsible for reporting on key marketing KPIs , making data-driven decisions to enhance strategy.Who You Are
Experienced Marketer : 3-5 years in a marketing role, ideally within brand, growth, or community-driven businesses.Creative & Strategic : Capable of telling engaging brand stories while keeping an eye on data and performance.Multi-Channel Generalist : Comfortable working with email, paid social, content, and community marketing .Data-Driven : Passionate about tracking outcomes and making insights-driven decisions.Community-Oriented : Understands the nuances of what fosters connection and how to cultivate genuine engagement.Self-Starter : Flourishes in a fast-paced environment, taking initiative and executing initiatives effectively.Nice to Have
Experience with membership-based or subscription models .Background in hospitality, lifestyle, or community-focused brands .Familiarity with tools such as Klaviyo / Mailchimp, Meta Ads Manager, Google Analytics, or Attentive .
