What are the responsibilities and job description for the Senior Director of Communications position at Groundworks Operations, LLC?
Groundworks is looking for a seasoned Director of Communications to join our corporate team in Virginia Beach, VA.
The Senior Director of Communications will be responsible for developing and executing comprehensive communication strategies that enhance Groundworks’ public image and foster internal employee engagement. This role will lead public relations efforts, manage organic social media channels, oversee event management, and strengthen internal communications and employee engagement initiatives.
Job Responsibilities
Public Relations:
Develop and implement strategic PR campaigns to enhance Groundworks' visibility and reputation.
Cultivate and maintain relationships with media representatives and industry influencers.
Work with our agency partners to prepare press releases, media kits, and other communication materials.
Organic Social Media:
Lead the creation and execution of organic social media strategy and content development to grow audience engagement and brand presence.
Monitor social media trends and analytics to refine strategies and enhance overall effectiveness.
Monetize organic social media fans and followers to generate qualified leads.
Event Management:
Plan, organize, and execute high-impact events that promote Groundworks’ mission and engagement with key stakeholders.
Coordinate logistics, vendor relationships, and promotional activities to ensure successful event outcomes.
Evaluate the impact of events and leverage feedback for future improvements.
Internal Communications and Employee Engagement:
Develop and manage internal communication strategies to ensure the effective flow of information across the organization.
Create engaging content for internal communications, including our quarterly newsletter, that foster a strong organizational culture.
Lead initiatives aimed at enhancing employee engagement and satisfaction, including surveys and feedback mechanisms.
If you are an innovative leader with a dedication to fostering connections through public relations, social media, internal communications and event management, we encourage you to apply for the Senior Director of Communications at Groundworks.
Qualifications
Bachelor’s degree from an accredited university.
Advanced degree in a supporting field a plus.
Must have at least 10 years of experience in public relations, marketing, journalism, internal communications or related field with a proven track record of leadership.
Knowledge of media and communications principles, ethics, practices, and techniques, including technical requirements.
Experience in managing social media platforms and understanding relevant analytics tools.
Comfortable collaborating on the company’s message with senior leadership and key shareholders.
Exceptional skill in written and oral communications, including business writing, news writing/editing for print and broadcast, conversing by telephone and conducting presentations to large or small groups.
Existing connections in the media industry is a strong plus for candidates to help further the Groundworks message.
Strong project management skills, with ability to effectively prioritize and manage multiple projects simultaneously.
Ability to travel to support our diverse geographic footprint (1-2 trips per month).
Passion for Groundworks’ mission and the ability to represent it effectively to various stakeholders including employees, customers, industry stakeholders, and financial partners.
What we provide for our employees
Competitive base compensation with lucrative bonus potential
Equity ownership in the nation’s largest and fastest growing foundation repair and water management company
The best-in-class training programs
Advanced leadership training opportunities
Benefits include Medical, Dental, Optical, Long/Short Term Disability, Life insurance, 401(k) with a company match after applicable waiting periods
Paid time off including 6 holidays after applicable waiting period
Groundworks® is the leading provider of Foundation Repair, Crawl Space Encapsulation, Basement Waterproofing, and Concrete Lifting & Stabilization.
With more than 60 locations across the USA and Canada, Groundworks is the fastest-growing foundation solutions and water management company! Recognized as a Top Workplaces USA™ company and offering ownership for everyone, we're building something that just can't be replicated. And we're on a mission to change an industry like never before!
We're unique here at Groundworks. We are all connected through the same vision, mission, and values, and we are stronger together. That's why we're proud to be the Groundworks Tribe! Our shared culture, resources, and work ethic unites us.
Our highly trained teams have decades of experience delivering innovative solutions, unmatched quality, and industry-leading warranties, helping over 1.5 million homeowners protect and repair their most valuable asset – their home.
When customers choose a local Groundworks company, they can feel confident they’re hiring the trusted local experts who will ensure the job’s done right. When you choose Groundworks, you'll join thousands of Tribemates who are making history.
Groundworks companies include these extraordinary brands:
https://www.groundworks.com/our-brands/
