What are the responsibilities and job description for the Vice-President of Brand Communications position at Groundworks Operations, LLC?
Groundworks is looking for a Vice President of Brand Communications to join our corporate team in Virginia Beach, VA.
We are seeking a dynamic and strategic Vice President of Brand Communications to lead our efforts in understanding consumer insights, developing brand strategies, and managing our internal marketing agency comprised of talented designers and videographers. This leadership role will be instrumental in shaping the narrative and positioning of the Groundworks brand, driving engagement, and ensuring alignment with our overall business goals.
Job Responsibilities
Consumer Insights:
Lead research initiatives to gather and analyze consumer insights that inform brand strategy.
Utilize data analytics to identify trends, preferences, and behaviors to enhance brand positioning.
Collaborate with cross-functional teams including Sales, Production and Service to create best-in-class experiences for our customers and our teams in the field.
Brand Strategy:
Develop and execute comprehensive brand strategies that resonate with target audiences and align with company objectives.
Lead innovative brand initiatives and ensure consistency across all channels and touchpoints
Work closely with executive leadership to shape the long-term vision of Groundworks’ brands.
Agency Management:
Manage and inspire a team of internal designers and videographers to deliver high-quality creative content that reflects the brand’s identity.
Work with external agency partners to amplify brand initiatives by development of compelling advertising campaigns that educate consumers about our offerings and increase awareness of the solutions we have to protect people’s homes.
Oversee project workflows, timelines, and budgets to ensure the timely and successful execution of marketing initiatives.
Measurement and Optimization:
Establish metrics and KPIs to measure the effectiveness of brand communications and marketing initiatives.
Analyze performance data to optimize strategies, improve brand strength and market presence.
Provide regular reports to senior leadership on brand performance and strategic recommendations.
Qualifications
Bachelor’s degree from an accredited university.
Advanced degree in a supporting field a plus.
Must have at least 12 years of experience in brand management, marketing communications or related roles.
Proven track record leading client-side, internal marketing agency or agency-side leadership in Account Management, Planning or Creative.
Strong understanding of consumer insights, brand strategy and messaging development. Previous experience with multi-brand, multi-location messaging communication strategies a plus.
Knowledge of graphic design and videography with ability to lead direction for internal team and external partners to execute on creative assignments.
Experience leading change in complex organizations.
Excellent communication, presentation and interpersonal skills.
Comfortable with both art and science of marketing – both creative and analytical.
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Ability to travel to support our diverse geographic footprint (1-2 trips per month).
Passion for Groundworks’ mission and the ability to represent it effectively to various stakeholders including employees, customers, industry stakeholders, and financial partners.
What we provide for our employees
Competitive base compensation with lucrative bonus potential
Equity ownership in the nation’s largest and fastest growing foundation repair and water management company
The best-in-class training programs
Advanced leadership training opportunities
Benefits include Medical, Dental, Optical, Long/Short Term Disability, Life insurance, 401(k) with a company match after applicable waiting periods
Paid time off including 6 holidays after applicable waiting period
Groundworks® is the leading provider of Foundation Repair, Crawl Space Encapsulation, Basement Waterproofing, and Concrete Lifting & Stabilization.
With more than 60 locations across the USA and Canada, Groundworks is the fastest-growing foundation solutions and water management company! Recognized as a Top Workplaces USA™ company and offering ownership for everyone, we're building something that just can't be replicated. And we're on a mission to change an industry like never before!
We're unique here at Groundworks. We are all connected through the same vision, mission, and values, and we are stronger together. That's why we're proud to be the Groundworks Tribe! Our shared culture, resources, and work ethic unites us.
Our highly trained teams have decades of experience delivering innovative solutions, unmatched quality, and industry-leading warranties, helping over 1.5 million homeowners protect and repair their most valuable asset – their home.
When customers choose a local Groundworks company, they can feel confident they’re hiring the trusted local experts who will ensure the job’s done right. When you choose Groundworks, you'll join thousands of Tribemates who are making history.
Groundworks companies include these extraordinary brands:
https://www.groundworks.com/our-brands/
