What are the responsibilities and job description for the E-Commerce Specialist - Pat Peck Honda position at Group 1 Automotive, Inc.?
Overview
Pat Peck Honda is part of the fast-growing Group 1 Automotive, a leader in automotive retail. We are looking to add a E-Commerce Specialist to our team. This person will design and develop creative and strategic social media, and online marketing campaigns to gain brand awareness, increase sales conversions and improve customer engagement. The ideal candidate will have a passion for social media and the experience to put that passion to work!
In addition to competitive pay, we offer our associates the following benefits:
- Health, Dental & Vision insurance
- Life & Disability insurance
- 401(k) plan with company match
- Paid vacation
- Employee Stock Purchase Plan
- Employee Vehicle Purchase Program
- Professional work environment, with job training and advancement opportunities
Responsibilities
- Maintain Facebook, Twitter, Instagram, LinkedIn, TikTok and various other social media platforms
- Assist in the creation of marketing multimedia, such as online videos
- Monitor the online sentiment and engagement and create monthly reports
- Create and monitor all social media ads, as well handling leads
- Keep on top of latest social marketing trends and implement best practices
- Coordinate social content calendars
- Continually monitor and respond to all questions, complaints and other customer requests through community management.
- Monitor the online sentiment and engagement and create monthly reports
- Train field managers on social media techniques and best practices
Qualifications
- Bachelor’s degree in Marketing, Communication, or a related field (preferred).
- Proven experience as a social media community manager or a similar role.
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent written and verbal communication skills, with a keen eye for detail and creative flair.
- Proficient in using social media management and analytics tools.
- Ability to multitask and manage multiple social channels simultaneously.
- Strong customer service and problem-solving skills.
- Knowledge of SEO and content marketing principles is a plus.
- Ability to adapt to a fast-paced, dynamic work environment.
Group 1 is a Fortune 300 company that owns and operates automotive dealerships and collision centers in the United States and the United Kingdom. We offer our associates a team environment, great benefits and ongoing training and support. If you are in alignment with our values of integrity, transparency, professionalism, teamwork and respect - now might be the time for you to accelerate your career as part of the best company in automotive retail. Apply today or refer a qualified friend.
All applicants must pass pre-employment testing to include: background checks, MVR, and drug testing in order to qualify for employment*
Group 1 Automotive is an Equal Employment Opportunity employer.
