What are the responsibilities and job description for the Lead Product Designer position at Group Bayport?
Job Title: Sr./Lead Product Designer
Location: Atlanta
Company Overview:
Group Bayport is a rapidly growing global e-Commerce organization and a leader in print technology, serving markets across the United States, Canada, Australia, New Zealand, UK, and India. We operate through our family of brands, including Banner Buzz, Covers & All, Vivyx Printing, Circle One, Giant Media, and Neon Earth. Our diverse product offerings range from trade show solutions and marketing materials to personalized outdoor living products and home décor. At Group Bayport, we empower customers to make a personalized statement through customization.
Our success is driven by advanced technology, a customer-centric approach, and the dedication of over 1,600 team members worldwide. As we continue to grow, we are seeking talented individuals to join our exciting journey.
Job Description:
We are looking for a Sr./Lead UI/UX Designer to lead the design of our digital platforms, including our e-commerce website and mobile applications. You will play a key role in shaping the future of our digital products by driving user experience and contributing to product growth. In this role, you will manage and mentor team members based in India, while also serving as an individual contributor responsible for delivering exceptional design solutions.
Key Responsibilities:
- Lead UI/UX design projects from concept to completion, creating user personas, journey maps, storyboards, and wireframes.
- Facilitate design thinking workshops to address critical business challenges, employing rapid prototyping and user testing techniques.
- Conduct both quantitative and qualitative research to generate actionable insights that fuel creative solutions.
- Lead user research efforts, including interviews, prototype testing, and surveys to gather qualitative data.
- Design intuitive navigation systems, sitemaps, information architecture, and prototypes to enhance user engagement.
- Collaborate with the Product Management team to identify user interface (UI) solutions that align with business goals and key performance indicators (KPIs).
- Analyze user data and trends to identify pain points in the customer journey and provide innovative design solutions.
- Participate in cross-functional meetings to stay aligned with strategic objectives, timelines, and data-driven insights.
- Continuously iterate and improve the user experience based on user feedback and data analysis.
Required Skills and Abilities:
- Strong expertise in typography, color theory, production design, and interaction design principles.
- Deep understanding of e-commerce customer journeys and user pain points.
- Proven experience in conducting user interviews, prototype testing, and usability studies to derive actionable insights.
- Ability to create design assets, personas, and scenarios for user testing and product development.
- Detail-oriented with creative problem-solving skills and an analytical mindset.
- Self-motivated with a demonstrated ability to adapt quickly to new technologies and environments.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
Experience:
- 10-15 years of experience in a fast-paced UI/UX design role, preferably within e-commerce, advertising, public relations, or an in-house agency.
- Hands-on experience using user feedback to enhance the digital experience.
- Proficiency with design tools such as Figma, Adobe Illustrator, Adobe XD, and InDesign.
Why Join Us?
- If you're passionate about delivering exceptional user experiences and driving digital innovation, we invite you to join Group Bayport's growing team. Help us revolutionize how our customers engage with our brands and products.