Digital Marketing Manager – SWISSGEAR & WENGER
Location : Pompano Beach, FL (Relocation Assistance Available for the Right Candidate)
About Us
Group III International is the exclusive licensee for SWISSGEAR and WENGER in North America, two globally recognized brands known for delivering high-quality, innovative products that enhance our customers' experiences. Unlike most brands in the travel goods industry, we are a leader in both luggage and backpacks , setting the standard for excellence and versatility across categories.
Our Ecommerce Department , which includes digital marketing, has been the driving force behind the company’s success , leading Group III International to back-to-back record years . This team manages all online and in-store marketing efforts , strategically positioning our brands across top retail and digital marketplaces to drive growth, enhance brand recognition, and connect with our customers.
Visit us at swissgear.com to explore our innovative products and learn more about our commitment to quality.
At Group III International, we foster a collaborative, fast-paced, and entrepreneurial work environment where strategic thinking and innovation are encouraged. If you're looking to be part of a dynamic team that is driving success in the eCommerce space, this is the opportunity for you!
About the Role
This is a high-impact leadership role for an experienced digital marketing strategist with deep expertise in Google Analytics, Google Shopping, Google Tag Manager, Bing, Meta, TikTok, YouTube, and performance marketing .
As Digital Marketing Manager , you will be responsible for revamping and optimizing all aspects of our digital marketing, leading high-performance campaigns, and ensuring SWISSGEAR continues to grow its online presence and revenue.
You will work closely with our Creative, eCommerce, and Agency teams to execute high-impact marketing strategies across Paid Media, Social Media, Email & SMS, Promotions, SEO, and Influencer Engagement .
This position reports to the Director of eCommerce and currently oversees two direct reports —the Social Media Coordinator and Brand Partnerships Coordinator —with the potential to expand the team by adding 1-2 additional roles . It requires a strategic leader with strong analytical skills, a data-driven mindset, and a hands-on approach to digital marketing execution.
Key Responsibilities
Digital Marketing Strategy & Growth
- Develop and execute a comprehensive, full-funnel digital marketing strategy across all channels, with a focus on revenue growth, customer acquisition, and retention.
- Overhaul and optimize Swissgear.com marketing programs , ensuring a seamless and engaging customer journey.
- Lead and manage brand-building initiatives , positioning SWISSGEAR the leader in travel gear through digital-first campaigns.
- Own the marketing calendar , ensuring all promotions, launches, and campaigns align with company goals.
Performance Marketing & Paid Media
Manage and optimize all Paid Media campaigns across Google Ads, Google Shopping, Bing, Meta (Facebook / Instagram), TikTok, YouTube, and Programmatic Advertising .Own SEM & SEO strategy , working cross-functionally to improve search visibility, organic traffic, and paid efficiency.Develop and execute Affiliate Marketing, Retargeting, and Loyalty / Rewards Programs to maximize conversions and customer lifetime value.Leverage A / B testing and AI-driven marketing tools to improve performance across all channels.Define and track CPA, CPC, ROAS, LTV, and Conversion Rates , ensuring all marketing initiatives meet or exceed performance benchmarks.Data-Driven Optimization & Reporting
Extensive experience with Google Analytics, Google Tag Manager, and Power BI to track, analyze, and optimize campaign performance.Monitor and analyze marketing performance metrics , making data-driven recommendations to optimize spend and maximize ROI.Stay ahead of industry trends and leverage new opportunities in AI-driven marketing, personalization, and automation .Conduct A / B and multivariate testing to optimize creatives, targeting, and channel performance.Social Media & Influencer Marketing
Develop and execute a high-impact social media strategy to drive engagement, awareness, and conversions.Build and manage a network of influencers and brand advocates to amplify brand reach and credibility.Oversee the creation and deployment of high-quality social media content in collaboration with the Creative Team.Email, SMS & Customer Retention
Overhaul and optimize our Email & SMS marketing strategy using Klaviyo and Attentive to drive engagement and retention.Implement segmentation and personalization strategies to maximize customer lifetime value (LTV).Develop a loyalty and rewards program to increase repeat purchases and customer retention.Creative & Content Strategy
Partner with the Creative Director to develop best-in-class creative assets for ads, emails, and social media.Coordinate photoshoots, video production, and content creation , ensuring high-quality visuals align with brand standards.Ensure brand consistency across all digital touchpoints , from advertising to website experience.Team Leadership & Cross-Functional Collaboration
Build and lead a high-performing marketing team , fostering a culture of innovation, accountability, and growth.Manage and optimize agency relationships, with a long-term plan to bring key marketing functions in-house.Collaborate closely with eCommerce, Product, and Sales teams to align marketing efforts with overall business objectives.About You
Proven track record of successfully leading digital marketing strategies and driving revenue growth.5 years of experience in digital marketing, eCommerce, or retail , preferably with a consumer goods brand.Expertise in Google Ads, Google Shopping, Google Tag Manager, Bing, Meta Ads, TikTok Ads, YouTube, Programmatic, SEO, and Retargeting Strategies .Extensive experience with Google Analytics and Power BI to track, analyze, and optimize campaign performance.Strong analytical mindset—able to interpret data, extract insights, and drive data-backed marketing decisions .Intermediate proficiency in Microsoft Excel for campaign analysis and reporting.Deep understanding of customer acquisition, retention, and lifetime value (LTV) growth strategies .Strong leadership skills—able to build and mentor a high-performing team.Hands-on experience managing paid media budgets, optimizing ROAS, and scaling digital campaigns.Experience working with Klaviyo, Attentive, and other email / SMS marketing platforms .Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment.Passionate about branding , creative storytelling, and building best-in-class digital experiences.Why Join Us?
Own & Lead the Digital Marketing Strategy for a globally recognized brand.High-Impact Role —Your strategies will directly influence revenue and brand growth.Fast-Paced & Innovative Environment —We value bold ideas and encourage creativity.Growth Opportunities —We are expanding rapidly, and this role provides a clear path for advancement .Relocation Assistance Available : For the right candidate, we are open to offering relocation support to join us in Pompano Beach, FL.Compensation & Benefits
Very competitive bonus structure tied to performance.10 company-paid holidays.10 PTO days to start, with increases over time.50% company-paid Health, Dental, and Vision coverage for Employee Spouse Child / Children50,000 Life Insurance Policy – fully paid by the company.
