What are the responsibilities and job description for the Digital Marketing Specialist position at Group Two?
Group Two Advertising, THE ad agency for home builders, is searching for a Digital Marketing Specialist.
You’ll be responsible for the Paid Search strategy and and other digital marketing tactics for multiple home builder accounts in a fast paced environment. You must be experienced in Digital Marketing best practices and have a solid understanding of search engine marketing. This role requires strategic thinking and extreme attention to detail. Google Adwords certification is preferred, and SEO experience is definitely a plus.
What you’ll do:
- Develop and execute Digital Marketing strategies
- Manage Paid Search, Display and Remarketing campaigns
- Optimize campaigns based on performance
- Communicate campaign findings to both the internal account team, as well as client stakeholders
- Collaborate with the SEO specialist to identify strategic approaches that apply to both organic and paid search efforts
- Analyze and interpret Google Analytics data into actionable insights
- Maintain reporting dashboards across clients
What it takes:
- 3-5 years agency or in-house digital marketing experience
- In-depth knowledge of SEM best practices and tactics
- Experienced in Display and Remarketing channels
- Ability to leverage various keyword and SEM tools
- Experienced in Google Analytics
- Google certification preferred
- Google Data Studio experience preferred
Group Two is a second-generation agency with an impressive past, and an exciting, fast-developing future. If this sounds like a good match for your skills and experience, we'd love to hear from you,
Salary : $55,000 - $62,000