Associate Director, Commerce Analytics

There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.

The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.

GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.

WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.

Job Description: Associate Director, Commerce Analytics

ROLE SUMMARY & IMPACT

The Associate Director, Commerce Analytics, will play a pivotal role in advancing our commerce analytics practice, driving growth for some of the most well-known and beloved brands in the CPG space. This individual will focus on interpreting and delivering actionable insights from advanced attribution models, ensuring these insights translate into strategic value for clients and optimize media performance. By collaborating with internal teams and clients, this role will help uncover opportunities to enhance marketing effectiveness and drive measurable business outcomes.

KEY RESPONSIBILITIES

• Lead the development and implementation of measurement frameworks to evaluate the impact of media investments on commerce performance.
• Interpret and present insights from attribution models such as MMM and MTA to key stakeholders
• Collaborate with internal teams (e.g., Planning, Buying, and Investment) to translate analytics findings into actionable strategies.
• Oversee data collection, cleansing, and integration to ensure data quality and consistency for analytics initiatives.
• Partner with clients to align on measurement objectives and tailor analytics deliverables to their specific needs.
• Manage and mentor a team of analysts, fostering professional growth and ensuring high-quality deliverables.
• Evaluate and recommend tools and technologies to enhance analytics capabilities, including econometric and machine learning methodologies.
• Communicate complex analytical findings through clear storytelling and data visualization.
• Stay current on industry trends and innovations to continuously enhance the analytics practice.

REQUIREMENTS

• Bachelor’s degree in Marketing, Economics, Computer Science, Statistics, Business Analytics, or a related field. Master’s degree preferred.
• 3 years of experience in a client-facing role within analytics or related fields, with a focus on performance analytics
• Strong understanding of media and commerce performance metrics
• 1 years of experience with Amazon performance data
• Experience in analyzing and interpreting attribution model results
• Excellent communication and presentation skills, with the ability to simplify complex concepts for diverse audiences
• Proven ability to manage multiple projects simultaneously and meet deadlines
• Proficiency in SQL and data visualization tools such as Power BI
• Familiarity with Amazon Marketing Cloud, Neural Networks, and Machine Learning is a plus

The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/careers/wellbeing/benefits-at-wpp-in-the-us for more details.