What are the responsibilities and job description for the Sr Associate, Marketing Science and Analytics position at GroupM Nexus?
GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people. GroupM Nexus is the world's largest performance engine that integrates paid, owned, and earned to deliver true business outcomes for our clients.
Role Summary & Impact
In this role, you will act as the primary day-to-day strategic and execution contact for client deliverables including but not limited to measurement planning, weekly reporting, media, creative testing/analysis, competitive research, and analysis.
Key Responsibilities
Role Summary & Impact
In this role, you will act as the primary day-to-day strategic and execution contact for client deliverables including but not limited to measurement planning, weekly reporting, media, creative testing/analysis, competitive research, and analysis.
Key Responsibilities
- Work with senior level Insights and Analytics staff to develop project timelines and deliverable schedules
- Deliver projects independently, but proactively communicates project progress, issues and deliverables to manager and director
- Ensure all client materials meet or exceed expectations (from content to quality) and are delivered on time
- Conduct client calls and bring in extended team members when necessary
- Establish a strong relationship with day to day clients through a demonstration of industry knowledge and a deep understanding of client’s business objectives
- Develop creative and media strategies in collaboration with other departments
- Develop measurement plans and reports that are relevant to the client’s business and their creative/media testing
Requirements
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience
- 2-3 years of relevant work experience with strong analytical abilities and quantitative skills
- Ability to multi-task, work successfully with teams, and work under pressure.
- Advanced Excel skills and understanding of Microsoft Access and databases Experience with Omniture SiteCatalyst and other web analytics tools
- SEO and SEM experience required
- SAS and SQL experience a plus
- Knowledge of media industry research tools including MRI, Media Metrix, Nielsen Net Ratings, Ad Relevance, @Plan, Web Trends, Jupiter, and Forrester Strong understanding of metrics ex. Media (e.g. buying models, CPV, VCR, GRP) and Quantitative business measures
The base salary for this position at the time of this posting may range from $45,000 to $100,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/careers/wellbeing/benefits-at-wpp-in-the-us for more details.
Salary : $45,000 - $100,000
