Director, Data Strategy

About The Role

The Data Strategist works alongside our Planning and Activation teams to accelerate our

clients’ data-driven advantage to identify growth opportunities and win the most valuable

consumers more often. We work cross-functionally to ultimately construct the portfolio, investment,

audience and (sometimes) content architectures to drive data driven marketing efforts in market. To

be successful in this team you need to bring a hunger to uncover insights, learn and leverage

emerging tech, and have a start-up mentality to continually innovate our practice.

In addition to working with the internal Planning and Activation teams, the Data Strategist

will work with clients to enable their data and tech that lay the foundation for executing precision

marketing. They will also consult closely on the paid, owned, and earned media ecosystem to

maximize customer engagements, connecting AdTech and MarTech to better understand journeys

and outcomes.

YOUR IMPACT

• Develop and standardize best practices for integrating data strategy into client teams and
  
  

ways of working

• Contribute to business growth by developing and activating an audience-first precision
  
  

strategy, underpinned by good data and dynamic optimization that delivers profitable

results

• Test and scale new approaches by designing use cases based on business needs and an
  
  

understanding of new marketing realities, activating adaptive strategies, segmenting and

activating CRM, validating personalization with dynamic creative technologies, new

methodologies for audience impact measurement.

• Ensure audience and data-driven marketing efforts are integrated into measurement
  
  

deliverables for advanced test and learn opportunities, manage the implementation of

audience library and integration of audience taxonomy to inform standard ways of working.

• Full stack cross-platform lead for implementation and evolution of mar-tech and approaches
  
  

to data to drive paid media activations, including data licensing needs and platform

evolution

• Assist in Future of Data roadmap development, project & pilot management, support in
  
  

platform audience syndication in partnership with team of client specialists

• Leverages channel, audience insight and understanding of digital asset needs to help
  
  

communications planning teams develop audience-led, dynamic content strategies,

standardizing critical touch points and ways of working with investment teams (specifically

around tactical execution)

• Project manage the details ensuring work is organized, communicated to the right parties,
  
  

deadlines are achieved by driving process steps forward, and meetings are set up as needed

• Lead and manage a dedicated team of data strategists, ensuring that they are empowered to
  
  

independently leading day- to-day strategic needs for clients while incorporating new ways

of working into their daily engagement

• Partner with data scientists to integrate scalable modelling & analytic approaches into
  
  

audience strategy

Your Qualifications

• Experience in marketing/brand strategy, media/digital strategy, and ad tech/mar tech/
  
  

programmatic knowledge

• Embody an intellectual curiosity around what data means by putting it into context of the
  
  

client’s business and focusing on asking the next question.

• Analytical thinker knowledgeable in the online/offline digital ecosystem
• Ability to leverage disparate data sets into strategic media approaches
• 8 years’ experience preferred with client facing exposure
• Experience working with business results to provide strategic and optimization
  
  

recommendations that go beyond front-end media metrics: Media Mix Models, Multi-Touch

Attribution, Sales Lift, and Brand Studies

• Familiarity with Digital Media Technologies: DCM, DSP’s, CDPs, Identity Platforms, Social Ad
  
  

Platforms, Moat, DoubleVerify, Nielsen DAR/TAR & IAS

• Familiarity with DMPs (SFDC DMP, AAM, etc.), Identity platforms and analytics platforms -
  
  

building and syndicating audiences, maintaining taxonomy structures, reporting and

insights, troubleshooting

• Managed medium-sized teams and prioritize competing projects and deliverables
• Microsoft Office: Excel, Word, PowerPoint
• Syndicated Audience and Measurement tools: comScore, Nielsen, MRI, Simmons, EZtab
  
  

The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/careers/wellbeing/benefits-at-wpp-in-the-us for more details.

requisitionid:27377