What are the responsibilities and job description for the Manager, Analytics position at GroupM?
Title : Analytics Manager Discipline : Analytics About the role As a Manager, you are accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at MFG. You will oversee the development of measurement plans and demonstrate strategic thinking for campaign insights and analysis, amongst other things.You will be partnering with Analytics and cross-discipline team members in New York, Chicago, San Francisco and Los Angeles, helping to create continuity between the various teams. Some of the things we’d like you to do :
- Oversee and guide the development of measurement plans. Customize measurement plans to align with client audiences.
- Manage measurement setup for third-party analytics partners (e.g., Beatgrid, Dynata, Social) and develop creative testing plans.
- Ensure vendors adhere to agreed timelines.
- Deliver insights that are robust, relevant to the brief, and closely tied to the original strategy. Tailor insights to be actionable for the target audience.
- Apply advanced analytical techniques (regression, propensity, time series).
- Transform data into visually appealing presentations.
- Build close relationships with other capabilities for better partnership.
- Identify and resolve program and project issues proactively.
A bit about yourself :
What you can expect from MFG and EssenceMediacom : Our mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own : genuine, results-focused, daring and insightful. As an EssenceMediacom employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit our benefits page for more details.
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Salary : $60,000 - $140,000
