What are the responsibilities and job description for the Lead Marketing Outreach Coordinator position at Grow Through Life Counseling?
Are you interested in a career in marketing with upward mobility and an opportunity to learn from experts in the industry? We’re in search of a dynamic marketing coordinator to support our senior staff in accomplishing our marketing objectives. An excellent fit for this position is a team player who is a dynamic thinker with creative ideas. We welcome applicants with excellent project management skills, a knack for innovation, and a proven track record of success.
All potential candidates should read through the following details of this job with care before making an application.
Responsibilities :
Run our social media accounts and return messages to inquiries.
Deliver reports on monthly analytics across web and social platforms and advise on improvements.
Help marketing staff achieve our goals through the implementation of advertising, digital, and communication plans.
Monitor and maintain content across all platforms including website, mailing lists, SEO, and analytics to keep content current.
Create marketing materials including website content, advertisements, social media posts, and other collateral that is polished and on-brand.
Community Outreach :
Identify and connect with potential referral sources, including schools, medical offices, community organizations, and other mental health organizations.
Develop and execute outreach strategies to promote our services, including educational presentations, health fairs, and community events.
Coordinate and attend community events, workshops, and seminars to increase visibility and share information about the practice.
Networking Relationship Building :
Build and maintain positive relationships with current and potential referral partners.
Schedule and conduct regular meetings and follow-ups with referral sources to foster strong, ongoing partnerships.
Represent the practice in professional organizations, networking events, and industry conferences.
Collaboration with Clinical Team :
Work closely with therapists and administrative staff to understand the full scope of services offered and relay that information to external contacts.
Provide feedback from outreach efforts to the clinical team, helping to adjust strategies based on community needs.
Marketing Support :
Collaborate with the marketing team to develop promotional materials, both digital and print, for outreach purposes.
Contribute to social media, email campaigns, and website updates as needed to support the practice’s outreach goals.
Track outreach efforts and prepare reports on the impact and effectiveness of networking activities.
Qualifications :
Should be an experienced communicator with solid project management skills.
Candidate should have their finger on the pulse of the current marketing landscape.
Experience with social media platforms, CRM, CSM, and public relations.
Bachelor’s degree in Marketing or related majors.
2 years of experience in Marketing or related field.
Familiarity with HIPAA regulations and confidentiality in a healthcare setting.
Experience creating community presentations or workshops.
Knowledge of local community resources and referral networks within the mental health sector.
Working Conditions :
Ability to travel locally to attend community events and meetings with referral partners.
Occasional evening or weekend hours may be required for events.
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