What are the responsibilities and job description for the Communications/Marketing Specialist position at GROWING HOME SOUTHEAST, INC.?
Description
We are seeking a dynamic and creative Communications and Marketing Specialist to join our team. This role will support the development, execution, and monitoring of our marketing and communication strategies. The ideal candidate has a knack for storytelling, brand-building, and creating compelling content across multiple channels. You will play a key role in enhancing our brand image, engaging target audiences, and driving growth through innovative marketing efforts.
Essential Duties And Responsibilities
The essential functions include, but are not limited to the following:
Key Responsibilities
Key Competencies
This position will not have a supervisory role.
Note
This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.
To perform this job successfully, the employee(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an at will relationship.
Requirements
Minimum Qualifications (Knowledge, Skills, and Abilities)
Bachelor’s degree in Marketing, Communications, Public Relations or related field. Two plus years of experience in marketing, communications, or a similar role. Experience in digital marketing, social media management, or content creation is a plus.
We are seeking a dynamic and creative Communications and Marketing Specialist to join our team. This role will support the development, execution, and monitoring of our marketing and communication strategies. The ideal candidate has a knack for storytelling, brand-building, and creating compelling content across multiple channels. You will play a key role in enhancing our brand image, engaging target audiences, and driving growth through innovative marketing efforts.
Essential Duties And Responsibilities
The essential functions include, but are not limited to the following:
Key Responsibilities
- Content Creation: Write, edit, and publish high-quality content, including blog posts, press releases, social media updates, email newsletters, and website copy.
- Social Media Management: Manage and grow our social media presence, develop social media campaigns, and engage with online communities to build brand awareness.
- Digital Marketing: Plan and implement digital marketing campaigns, including SEO, PPC, email marketing, and social media advertising.
- Brand Management: Ensure all marketing materials align with our brand identity and enhance our brand’s presence in the market.
- Event Coordination: Support the planning and promotion of company events, webinars, and product launches.
- Market Research: Conduct research on industry trends, target audiences, and competitor analysis to help shape marketing strategies.
- Public Relations: Build and maintain relationships with media contacts and industry influencers to ensure positive media coverage.
- Metrics and Reporting: Track, analyze, and report on the effectiveness of communication and marketing campaigns using key performance indicators (KPIs).
- Skills:
- Strong written and verbal communication skills
- Proficiency with digital marketing tools (e.g., Google Analytics, social media management platforms)
- Knowledge of SEO, SEM, and content marketing best practices
- Creative thinking with the ability to develop innovative content and campaign ideas
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Graphic design skills (Adobe Creative Suite or similar) are a plus but not required
Key Competencies
- Analytical Thinking: Ability to interpret marketing data and use insights to drive strategy.
- Creativity and Innovation: Develop and present new ideas to increase engagement and brand presence.
- Adaptability: Thrive in a fast-paced environment, managing multiple tasks with competing deadlines.
- Collaboration: Work effectively with cross-functional teams and external partners to achieve goals.
This position will not have a supervisory role.
Note
This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.
To perform this job successfully, the employee(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an at will relationship.
Requirements
Minimum Qualifications (Knowledge, Skills, and Abilities)
Bachelor’s degree in Marketing, Communications, Public Relations or related field. Two plus years of experience in marketing, communications, or a similar role. Experience in digital marketing, social media management, or content creation is a plus.
