What are the responsibilities and job description for the Senior Product Marketing Manager position at GrowthLoop?
About GrowthLoop
GrowthLoop is the leading AI Growth Platform, combining the power of the data cloud and AI to transform how enterprises build audience segments, orchestrate cross-channel journeys, and iterate on campaign results. Built for and by marketers, GrowthLoop was the first composable CDP with a flexible, no-code solution that empowers teams to unlock the full potential of their first-party data. Its platform helps companies thrive by breaking down data silos and enabling cross-functional collaboration to unify data, strategy, and teams. With its rapid expansion and dedication to creating an intelligent data-to-action loop, GrowthLoop is leading the charge for a new era of customers.
We apply best-in-class architecture and technology to build a system for marketing teams that is both functional and beautiful.
Our Mission
Unlock the value of your data to make it drive massive, positive, real-world impact.
How We Work
GrowthLoop is transforming how enterprises activate their first-party data and accelerate marketing impact with AI-driven automation—and we need a Senior Product Marketing Manager to help bring this story to life.
In this role, you'll be the go-to product marketing partner for Sales, Customer Success, and Marketing—crafting the messaging, materials, and strategies that fuel GrowthLoop's category leadership. From driving sales enablement and persona-based messaging to executing product launches and building a customer advocacy engine, you'll play a pivotal role in ensuring our value is clearly understood and consistently reinforced across every GTM motion.
This is a high-impact, execution-focused role that will shape how GrowthLoop is positioned in the market, how our sales team wins deals, and how customers see and champion our success. If you thrive at the intersection of strategic storytelling, GTM execution, and sales enablement, this is your chance to make a direct impact on a rapidly growing AI-powered marketing platform.
What You'll Do
🧩 Strategic Product Storytelling & Category Evangelism
Partner with Content Marketing to evangelize GrowthLoop's new category by bringing our thought leadership to life in a way that connects the entire funnel & buyers-journey. Own the creation of bottom-of-funnel content—including how-to guides, product videos, and other creative product-focused content that is educational, entertaining, and highly consumable.
🚀 Product Launches & Go-To-Market Execution
Execute a steady & lightweight product launch engine—ensuring that GrowthLoop's product innovations are dominating the airwaves of our ICP and our value is clearly understood.
🚀 Sales Enablement & Field Partnership
Be a strategic partner to the Sales & CSG teams, working directly with reps to understand their sales cycles, identify gaps in materials or messaging, and continuously refine materials & enablement strategies based on real-world feedback. Create pitch decks, one-pagers, talk tracks, and objection-handling materials that help Sales tell a clear, compelling story at every stage of the funnel.
🎯 Messaging & GTM Campaign Execution
Own persona-level messaging, ensuring clear differentiation and value articulation that ensures our messaging resonates up and down the buying committee. Partner closely with Marketing, Sales, and CSG teams to ensure that messaging is consistently reinforced and present across all touchpoints.
📢 Customer Storytelling
Develop a repeatable process for publishing customer success stories and testimonials that bring to life the real-world successes of leveraging GrowthLoop's platform. Turn our customers into advocates, ensuring they're heavily featured across our GTM execution.
Who You Are
What We Offer
Rewards
GrowthLoop is the leading AI Growth Platform, combining the power of the data cloud and AI to transform how enterprises build audience segments, orchestrate cross-channel journeys, and iterate on campaign results. Built for and by marketers, GrowthLoop was the first composable CDP with a flexible, no-code solution that empowers teams to unlock the full potential of their first-party data. Its platform helps companies thrive by breaking down data silos and enabling cross-functional collaboration to unify data, strategy, and teams. With its rapid expansion and dedication to creating an intelligent data-to-action loop, GrowthLoop is leading the charge for a new era of customers.
We apply best-in-class architecture and technology to build a system for marketing teams that is both functional and beautiful.
Our Mission
Unlock the value of your data to make it drive massive, positive, real-world impact.
How We Work
- We bring a Learner's mindest to everything we do.
- We encourage the exploration of new technologies and ownership to drive them.
- We believe in the power of collaboration, innovation, and gratitude.
- Our love for our customers drives us to go the extra mile and build the best products for them.
- We ship with urgency and extreme ownership.
- Our culture and people are our greatest strength.
GrowthLoop is transforming how enterprises activate their first-party data and accelerate marketing impact with AI-driven automation—and we need a Senior Product Marketing Manager to help bring this story to life.
In this role, you'll be the go-to product marketing partner for Sales, Customer Success, and Marketing—crafting the messaging, materials, and strategies that fuel GrowthLoop's category leadership. From driving sales enablement and persona-based messaging to executing product launches and building a customer advocacy engine, you'll play a pivotal role in ensuring our value is clearly understood and consistently reinforced across every GTM motion.
This is a high-impact, execution-focused role that will shape how GrowthLoop is positioned in the market, how our sales team wins deals, and how customers see and champion our success. If you thrive at the intersection of strategic storytelling, GTM execution, and sales enablement, this is your chance to make a direct impact on a rapidly growing AI-powered marketing platform.
What You'll Do
🧩 Strategic Product Storytelling & Category Evangelism
Partner with Content Marketing to evangelize GrowthLoop's new category by bringing our thought leadership to life in a way that connects the entire funnel & buyers-journey. Own the creation of bottom-of-funnel content—including how-to guides, product videos, and other creative product-focused content that is educational, entertaining, and highly consumable.
🚀 Product Launches & Go-To-Market Execution
Execute a steady & lightweight product launch engine—ensuring that GrowthLoop's product innovations are dominating the airwaves of our ICP and our value is clearly understood.
🚀 Sales Enablement & Field Partnership
Be a strategic partner to the Sales & CSG teams, working directly with reps to understand their sales cycles, identify gaps in materials or messaging, and continuously refine materials & enablement strategies based on real-world feedback. Create pitch decks, one-pagers, talk tracks, and objection-handling materials that help Sales tell a clear, compelling story at every stage of the funnel.
🎯 Messaging & GTM Campaign Execution
Own persona-level messaging, ensuring clear differentiation and value articulation that ensures our messaging resonates up and down the buying committee. Partner closely with Marketing, Sales, and CSG teams to ensure that messaging is consistently reinforced and present across all touchpoints.
📢 Customer Storytelling
Develop a repeatable process for publishing customer success stories and testimonials that bring to life the real-world successes of leveraging GrowthLoop's platform. Turn our customers into advocates, ensuring they're heavily featured across our GTM execution.
Who You Are
- 5 years of Product Marketing experience in B2B SaaS, ideally in MarTech, AI, or Data Cloud ecosystems.
- Proven ability to build and execute product marketing programs—from persona messaging and sales enablement to product launches and customer storytelling.
- Strong sales partnership experience—deep understanding of the B2B buying process, ability to craft compelling sales narratives, and experience supporting Sales.
- Exceptional messaging and storytelling skills in written & video formats—able to distill complex, technical concepts into clear, compelling, and differentiated narratives that resonate.
- Experience building and executing product launches and GTM campaigns that span across all channels and teams.
- Ability to work closely with Sales, Product, Marketing, and Customer Success to drive alignment and ensure messaging is consistent across all touchpoints.
- Demonstrated curiosity and early adoption of AI capabilities and tools, with a focus on driving innovation and improving marketing outcomes.
- Comfort in a fast-moving, category-creating environment—highly adaptable, thrives on change and can operate with a bias for action in a rapidly scaling company.
- A passion for data-driven marketing, AI, and the future of customer engagement.
What We Offer
Rewards
- See your work impact some of the largest businesses in the world
- Spot bonuses for major milestones and product feature graduations
- Opportunities for career progression and dynamic collaboration across teams
- Equity incentives for employees making an impact
- Remote-First Culture
- Flexible schedules and goal-based workstyle
- Unbounded PTO
- Monthly Recharge Days
- Free Platinum Health Insurance with Aetna
- 401(k) Program with Generous Company Match
- Quarterly Hackathons to focus on team passion projects
- Education Stipend towards your professional development
- Work closely with our world-class executive team
Salary : $160,000 - $170,000